Ziebart Provides Franchisees the Tools to Build Success

Ziebart is the industry leader setting the standard for car care in the automotive aftermarket space. The company has also become one of the top brands in franchising.

Not only does Ziebart sit atop the $500-billion automotive aftermarket industry with a proven business model perfectly built to serve a growing market, but over the past six decades the company has also refined its process of partnering with, onboarding, and supporting franchisees on their own roads to success. And success is just what Ziebart franchisees find.

From a purely numbers standpoint, it’s easy to see how successful Ziebart franchisees can be. Here are some of the company’s benchmarks:

• average stores sales at Ziebart are more than $1.39 million 
• average store gross profit of 51% 
• average net EBITDA of 30%

These numbers attract new franchisees and many multi-unit operators who find Ziebart’s strong unit economics and economies of scale to be a winning combination. Any way you slice it, qualified investors have seen a strong ROI with Ziebart.

The journey for every franchisee that joins the Ziebart team is built around an A to Z path that provides franchisees with all the tools they need. Franchisees can expect regional field teams to be on hand to assist them in getting their new stores open and to a break-even position quickly.

"I think support is an understatement,” says Brian O'Shaughnessey, Ziebart franchisee in Spokane, Washington. “This is beyond advice or phone calls. This was physical, hands-on, working with me side by side till 7 or 8 o'clock at night, putting the store together to get ready for opening. I can call my support guy in Michigan, 3 hours difference in time, and they'll answer. It's beyond support. That's truly a partnership.”

The company’s unique POS system helps franchisees centralize sales data and create comprehensive marketing campaigns. Everything from maintenance reminders and service appointment reminders are automated, so operators never have to worry about reminding customers of their scheduled appointments. The system handles scheduling, pricing, bay scheduling, and more to provide franchisees with everything they need to run the day-to-day operations so they can focus on the success of the store.

The brand’s experienced marketing team helps franchisees promote their business. They are experienced in handling traditional and digital advertising, and can assist franchisees with everything from social media management and CRM, to lead generation and email campaigns.

Of course there is service and technical training, but franchisees can expect comprehensive training on every aspect of running a successful store. The company’s annual training schedule allows franchisees and current employees to refresh each year and provides all the necessary training for new employees.

“From the moment you say go, our marketing team will provide you with the advertising you need to run a successful store,” says Ziebart International Corporation President & Chief Executive Officer, Thomas A. Wolfe. “Our team is dedicated to our franchisees and we have the experience to know what it takes to make our stores successful.”

It’s clear that Ziebart is a smart investment. Franchisees benefit from the brand’s history and brand name awareness, documented earning potential, and six decades of experience and success. If you want to find out more about how to drive success with Ziebart, visit ziebart.com or call 833-741-2779 for more information.

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