Squeeze Franchise Overview
From the founders of Drybar®, comes Squeeze®, a way better massage experience. After recognizing the gap in the massage industry, Alli Webb and Michael Landau dreamt up the concept for Squeeze. In 2017, Brittany Driscoll, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality. She stepped into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles. The company has established its headquarters in Nashville and plans to have more than 300 units sold within the next three to five years.
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