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Consumer Marketing

How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 988
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 1,239
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
  • Franchise Update
  • 1,201
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 1,160
5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 1,523
Social media marketing news you can use. This week: 1) 3 ways CMOs can boost their strategic position; 2) 10 social media trend predictions for 2018; 3) how sales and marketing learned to play well together; 4) transform negative online reviews into positive customer experiences.
  • Eddy Goldberg
  • 1,943
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 1,363
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
  • Eddy Goldberg
  • 1,294
When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
  • Sara Wykes
  • 1,417
Grow your system through local-level campaigns
  • Lora Kellogg
  • 2,136
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
  • Shawna Ford
  • 1,900
SPONSORED
Open a Tony Roma's Franchise
After two decades of fast-paced international expansion, we are introducing a new generation of domestic customers to the Tony Roma’s experience. Our brand is stronger than ever, and there’s never been a better time to invest in a Tony Roma's.
Franchising pitches in to help rebuild coastal Texas
  • Eddy Goldberg
  • 1,290
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 1,305
Learn how The Gents Place is using new media for franchisee recruitment.
  • Bret Franson
  • 2,895
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 3,447
Inspire your franchisees to spread the word (of mouth!)
  • Martha France
  • 4,797
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 4,438
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 2,436
Looking to connect with Millennials online?
  • Shawna Ford
  • 1,817
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 1,054
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 3,955
SPONSORED
Open a Discovery Point Child Development Centers® Franchise
Leading education-based childcare franchise founded in 1988 with corporate headquarters in Atlanta, GA. with a turnkey business model, real estate investment opportunity, nationally recognized curriculum, & corporate training & ongoing support.
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
  • Eddy Goldberg
  • 1,381
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 1,212
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 1,125
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 1,838
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 2,466
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 1,403
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 1,410
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • By Kerry Pipes
  • 2,348
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 2,127
Golden Corral
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