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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 1,124 Reads 5 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 830 Reads 4 Shares
4 marketing leaders answer the question: "Describe your role as CMO."
  • Eddy Goldberg
  • 1,445 Reads 17 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
  • 2,039 Reads 4 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 2,090 Reads 12 Shares
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 3,267 Reads 10 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 10,718 Reads 1 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 2,296 Reads
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 2,897 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 3,057 Reads 402 Shares
Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 2,587 Reads 329 Shares
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