CMO Q&A - Franchising.com
Company Added
Company Removed
Apply to Request List

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

RECENT HEADLINES

Franchise Leadership & Development Conference
Oct. 15-17 Atlanta, GA. FLDC is all about Brand Growth and Development. This powerful 3 day event combines exciting presentations with intimate, peer-to-peer problem-solving workshops and roundtables. Over 500 attendees, almost 200 Franchise Brands.
Request Info
Jimmy John's Gourmet Sandwiches
SPONSORED CONTENT
Jimmy John's Gourmet Sandwiches
SPONSORED CONTENT
Jimmy John's Gourmet Sandwiches
SPONSORED CONTENT
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 1,018 Reads 45 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 1,278 Reads 7 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 946 Reads 1 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 1,450 Reads 6 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 1,119 Reads 9 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 1,524 Reads 11 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 1,469 Reads 6 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 1,475 Reads 8 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 1,467 Reads 6 Shares
CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 915 Reads 7 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 2,239 Reads 155 Shares
Buffalo Wild Wings
SPONSORED CONTENT
Buffalo Wild Wings
SPONSORED CONTENT
Buffalo Wild Wings
SPONSORED CONTENT
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 2,069 Reads 21 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 1,713 Reads 5 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 1,731 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 1,707 Reads 9 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 1,699 Reads 31 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 1,971 Reads 32 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 1,742 Reads 4 Shares
Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
  • Franchise Update
  • 1,315 Reads 6 Shares
5 CMOs tell how they prepare and execute a marketing plan.
  • Eddy Goldberg
  • 2,038 Reads 14 Shares
Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
  • Franchise Update
  • 1,162 Reads 5 Shares
Potbelly Sandwich Shop
SPONSORED CONTENT
Potbelly Sandwich Shop
SPONSORED CONTENT
Potbelly Sandwich Shop
SPONSORED CONTENT
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 2,103 Reads 174 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 1,216 Reads 20 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 1,756 Reads 5 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 1,652 Reads 6 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 1,214 Reads 4 Shares
4 marketing leaders answer the question: "Describe your role as CMO."
  • Eddy Goldberg
  • 1,871 Reads 17 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
  • 2,938 Reads 4 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 2,518 Reads 13 Shares
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 4,041 Reads 10 Shares
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.