CMO Q&A
Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.
RECENT HEADLINES
October 27th, 2024
From lead generation to increasing sales, Hot Dish Advertising is the pro at getting your message in front of those who matter most--consumers...
Request Info
|
Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
- Franchise Update Media
- 2,926 Reads 29 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
- Kerry Pipes
- 2,825 Reads
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
- Franchise Update Magazine
- 2,594 Reads
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
- Franchise Update Media
- 2,553 Reads 4 Shares
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
- Kerry Pipes
- 3,100 Reads 38 Shares
Bubbakoo’s Burritos hires Mimi Somerman as its first CMO as the brand turns 15
- Kerry Pipes
- 2,642 Reads
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
- Kerry Pipes
- 5,104 Reads
Bad Ass Coffee of Hawaii has been building a cult following for more than 30 years
- Kerry Pipes
- 3,324 Reads 1 Shares
How Self Esteem Brands determines which marketing channels are getting the best ROI for its franchisee recruitment
- Franchise Update Media
- 6,651 Reads 64 Shares
Amy Phillips is both president and CMO at Altitude Trampoline Park, rising quickly since arriving less than 2 years ago
- Kerry Pipes
- 6,085 Reads 114 Shares
After steady growth in Ohio and Michigan, Scramblers, a breakfast and lunch concept, is spreading its wings beyond its Midwest roots
- Kerry Pipes
- 3,888 Reads 5 Shares
Jersey Mike’s annual Month of Giving helps the brand create franchisee buy-in for the marketing team
- Helen Bond
- 4,859 Reads 95 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 2
- Kerry Pipes
- 3,272 Reads 4 Shares
How Pure Barre is using their marketing programs to benefit their franchisees
- Franchise Update Media
- 3,196 Reads 4 Shares
How Title Boxing Club is using their marketing programs to benefit their franchisees
- Franchise Update Media
- 2,933 Reads 1 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 1
- Kerry Pipes
- 3,482 Reads 3 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role
- Kerry Pipes
- 4,572 Reads 10 Shares
12 female franchise leaders on "Raising Up the Next Generation" in our annual issue on women in franchising: Edithann Ramey Chief Marketing Officer at On The Border
- Franchise Update Media
- 3,464 Reads 3 Shares
Jodi Boyce, CMO at Teriyaki Madness, answers 16 questions on leadership and mentorship
- Franchise Update Media
- 3,821 Reads 47 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal, part 2
- Kerry Pipes
- 5,155 Reads 5 Shares
How Freddy’s Frozen Custard & Steakburgers is adapting its communication and marketing strategies to match new consumer behaviors
- Franchise Update Media
- 4,380 Reads 17 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal (Part 1)
- Kerry Pipes
- 8,898 Reads 92 Shares
Making change happen is only of Amy Johnson’s many roles as CMO at AAMCO
- Kerry Pipes
- 6,898 Reads 83 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
- Franchise Update Magazine
- 3,593 Reads 9 Shares
CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
- Franchise Update Magazine
- 3,748 Reads 1 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
- Kerry Pipes
- 4,859 Reads 9 Shares
Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
- Franchise Update Media
- 6,941 Reads 175 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
- Franchise Update Media
- 7,756 Reads 90 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
- Kerry Pipes
- 7,268 Reads 6 Shares
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
- Kerry Pipes
- 6,425 Reads 152 Shares
Page 1 of 3 | ^ Return to Top | 1 23Next |