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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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Sociallybuzz
Sociallybuzz, founded in 2009, is the #1 Social Media Marketing Agency to help franchisors and franchisees increase their revenues, drive sales, and build awareness.
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American Freight
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American Freight
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American Freight
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As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
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Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
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The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
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How to increase system-wide profitability and growth by focusing on unit-level economics
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E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
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How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 3,251 Reads 25 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
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How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
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Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
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  • 6,592 Reads 25 Shares
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
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Looking to partner with a new PR agency? Here are 5 things to know!
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Are you overlooking the many opportunities available in marketing to seniors?
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Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
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Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
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  • 3,112 Reads 1 Shares
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
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6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 2,809 Reads 6 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
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  • 2,728 Reads 1 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
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The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
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Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
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To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
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Subway
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Subway
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Subway
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Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
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As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
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  • 3,085 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
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How to use local location and consumer data to market more cost-effectively with a tight budget
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How will Covid-19 change consumer habits when it comes to retail and restaurants?
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With so many choices, what is the best strategy for positioning your brand in 2020?
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Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
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Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
  • Dean Zuccarello and Dan Collins
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Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 7,723 Reads 209 Shares
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