Loyalty - Franchising.com
Share Your Experience60-Second Anonymous Survey

Loyalty

Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.

RECENT HEADLINES

ActiveCampaign
Create, distribute, and send personalized email marketing and SMS campaigns across multiple customer bases all at once.
Request Info
Learn More
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Technology and AI will improve operations and efficiency in the coming year while enhancing the customer experience
  • Thibaud Denolle
  • 6,622 Reads 48 Shares
How these successful multi-unit restaurant franchisees keep current with the latest industry practices and technologies
  • Eddy Goldberg
  • 3,945 Reads 3 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
  • Phil Portman
  • 3,568 Reads 5 Shares
Personalizing the marketing message helps companies drive profits during the top holiday sales events
  • Michele Fitzpatrick
  • 3,691 Reads 11 Shares
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
  • Franchise Update Media
  • 5,771 Reads 17 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 5,178 Reads 11 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
  • Helen Bond
  • 5,922 Reads 2 Shares
Nearly 70 percent of consumers say they will pay a premium for brands in which they feel a sense of loyalty
  • Kevin Behan
  • 4,512 Reads 5 Shares
For the Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required
  • Kevin Behan
  • 7,631 Reads 11 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
  • Franchise Update Media
  • 5,943 Reads 9 Shares
The right strategic framework can help franchisees position their businesses
  • Kendall Rawls
  • 5,737 Reads 9 Shares
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Restaurants win with loyalty programs that increase sales and customer engagement  
  • Kevin Behan
  • 4,295 Reads 9 Shares
Embracing technology is key for restaurants looking to deliver optimal experiences that keep customers coming back
  • Jodi Boyce
  • 5,571 Reads 8 Shares
Franchise also upgrades POS system to increase operating efficiency 
  • Kevin Behan
  • 6,433 Reads 3 Shares
CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
  • Franchise Update Media
  • 4,848 Reads 11 Shares
Retaining customers is an essential part of a business' success now and in the future
  • Kevin Behan
  • 4,661 Reads 4 Shares
Fazoli's prepares fresh, tasty, and affordable Italian cuisine for its many fans
  • Tisha Bartlett
  • 7,164 Reads 52 Shares
Smoothie King VP blends frandev and consumer marketing messages 
  • Franchise Update Media
  • 6,143 Reads 5 Shares
We asked multi-unit restaurant franchisees what customer retention strategies have proven effective across their locations
  • Eddy Goldberg
  • 5,620 Reads 9 Shares
Stepping into a parent's shoes can be both an honor and a daunting challenge
  • Kendall Rawls
  • 4,948 Reads 8 Shares
Franchisors use technology to help improve local store marketing and increase revenue
  • Colleen McMillar
  • 5,288 Reads 8 Shares
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
CEO Joe Thornton applies a collaborative approach to expanding Scooter's Coffee
  • Kerry Pipes
  • 8,279 Reads 133 Shares
Make sure you are training your employees on soft skills
  • John DiJulius
  • 5,118 Reads 2 Shares
New report reveals restaurants are turning to more tech to offer guests more control and convenience
  • Kerry Pipes
  • 4,185 Reads
Successful franchisees keep looking for ways to serve their customers' current and future needs.
  • M. Scott Morris
  • 5,181 Reads 8 Shares
The 2024 U.S. Consumer Trends Index from Marigold is available for downloading
  • Eddy Goldberg
  • 4,824 Reads
The 2024 Global Consumer Trends Index from Marigold is available for downloading
  • Eddy Goldberg
  • 9,170 Reads 1 Shares
Building and nurturing customer relationships through local digital marketing is an ongoing commitment to providing exceptional experiences.
  • Franchise Update Media
  • 4,468 Reads 5 Shares
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
  • Franchise Update Media
  • 4,838 Reads 1 Shares
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 4,797 Reads 45 Shares
Share This Page
Content Preferences
Add Franchising.com

Subscribe to our Newsletters