Waxing The City Franchise Articles
I like the business model. I liked that it was a service-based business rather than trying to sell a product...Everyone feels comfortable here and it's giving them that high-end salon experience and making it available to everyone.
|Total Investment:||$223,965 - $493,428|
United States: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KY, LA, MD, MA, MI, MN, MS, MO, NV, NJ, NM, NY, NC, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, WA, WI
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
Waxing is a fast-growing segment of the ever-expanding salon industry. As it continues to gain in popularity – for women and men, young and old–a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
We asked Stacy Anderson, chief marketing officer at Anytime Fitness and Waxing the City to discuss the role of diversity in the company's marketing department and in its marketing strategies.
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