Arby's Franchise Gallery
The Fast Crafted® products appeal to two different groups (QSR guests and fast casual guests who appreciate being able to get a quality sandwich on the go), and the innovation that is taking place is quite a nice thing to be involved in. The ARG leadership team really is here to improve the Brand, listen to the franchisees and accept their input, and get their buy-in. They respect the knowledge on other side of table, and that is great. ... I think through the creativity of the ad agency, Fallon, and the creativity of our marketing team, they have accomplished great positioning -- letting guests know we deliver quality proteins. And I like the way (CMO) Rob Lynch has engaged the social media aspects to drive young people to Arby's. All brands age, and you always want to stay in front of young guests.
(CEO) Paul Brown is a super individual, very unassuming, very focused, very professional. He hit the nail on the head when he met with (franchisees) about his plans and said, 'You know this is about a brand, this isn't about going out and trying to be somebody else,' which we've done so many times. At the time when our abundance of high quality proteins were out of sight, and it looked like it would be a difficult path forward, he came out with 'We Have the Meats®,' and he's brought on a superb leadership team. We've taken on the monster with the price of proteins and made it a win-win for everybody. The new building design, the new Delight production tables that allows our footprint to be smaller, and the experience for our guests inside the restaurants -- it's all been very, very innovative, creative, and bold.
|Franchise Fee:||$6,250 - $37,500|
|Total Investment:||$271,950 - $1,773,000|
|Advertising Fee:||Minimum of 4.2%|
Canada: AB, BC, MB, NB, NS, ON, SK
United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY
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