2015 AFDR Highlights: How MUFs Find New Brands

This newsletter will present an ongoing series of highlights from the 2015 Annual Franchise Development Report (AFDR). The report is based on responses from 139 franchisors representing 36,313 units (32,693 franchised and 3,620 company-owned). This week: How multi-unit franchisees find new brands.

It's no secret that for most franchisors, experienced multi-unit operators are the gold standard. Their track record of success, along with their solid organization and infrastructure, makes them a safe bet - and a good one. Where these savvy operators go to look for new brands to expand their portfolio should be of utmost importance to expansion-minded franchisors seeking to connect.

Nearly two-thirds (62%) said they attend trade shows to find new opportunities. About half (52%) count on referrals from associates (other multi-unit, multi-brand operators), as well as on their personal experience with a brand (46%). Two benefits from attending trade shows: franchisees seeking new brands can explore new concepts with franchisors and discuss them with other multi-unit operators they meet at the show or conference.

How To Order

The complete 2015 AFDR, with analysis and benchmarks, is available for $199. New for 2015 is a 5-video package that includes videos of presentations from this year's Leadership & Development Conference. The package, at $299, also includes the 2014 AFDR for comparing year-to-year survey results. For ordering information, call Sharon Wilkinson at 800-289-4232 x202, email sales@franchiseupdatemedia.com, or visit franchiseupdate.vizigy.com.