VIDEO: How Franchisors View the Customer Experience and Use Technology

VIDEO: How Franchisors View the Customer Experience and Use Technology

(Editor’s Note: Here is an exciting new addition to your inbox! Today we launch a brand-new feature in our Franchisor Report newsletter that will bring you unparalleled insights straight from the source. Now, through video, subscribers will have the opportunity to see and hear directly from franchise marketing executives themselves, offering an insider's perspective on the world of franchising.)

Several weeks ago, Franchise Update debuted a new feature in our Multi-Unit Franchisee Retail & Service Brands newsletter with video interviews with several multi-unit franchisees. Today we are introducing a similar feature with several franchise executives for our Franchisor Report newsletter.

In recent years our editorial team has filmed video interviews with marketing executives at the Franchise Customer Experience Conference (FCXC). We spoke to them about a variety of topics such as their top current challenges, how they communicate with other departments to optimize the customer experience, their use of content marketing, and more.

We are now sharing some of their responses in this video feature, which we are calling the “Marketing Minute.” With the 2025 Franchise Customer Experience Conference (FCXC) now just a week away, we thought this would be the perfect time to feature several executives’ insights on some of the major themes of the conference such as optimizing the customer experience, their teams’ increasing use of technology, and AI in marketing operations.

In the video, you’ll hear from:

  • Amanda Maquet, Chief Marketing Officer, Moran Family of Brands
  • Rob Elliott, EVP of Marketing, Hungry Howie's Pizza
  • Heather Cates, Chief Marketing Officer, Home Franchise Concepts

Please let us know what you think about this new feature. If there is a topic you would like addressed or someone you would like featured, please contact us at [email protected].

Published: June 17th, 2025

Share this Feature

Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT

Recommended Reading:

Tint World
ADVERTISE SPONSORED CONTENT

STAY CONNECTED

Subscribe to our newsletters to stay informed on the hottest trends in Franchising.


FRANCHISE TOPICS

MSA Worldwide
ADVERTISE SPONSORED CONTENT
Franchise Leadership & Development Conference
Conferences
InterContinental, Atlanta
OCT 7-9TH, 2025

Cinch helps multi-unit franchise owners simplify customer retention, automate marketing, and gain the insights they need to scale—all in one...
AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand...

Share This Page

Subscribe to our Newsletters