Operator Acquires 2 Boardroom Salon for Men Locations

Franchisee Guy Gonzales has acquired Boardroom Salon for Men's existing Tennessee salon locations in Brentwood and Nashville's West End. He also plans to open two additional Boardroom Salon locations across the Greater Nashville market over the next 24 months.

Gonzales is one of Boardroom's top-performing franchisees and has been part of the system since 2010. He currently co-owns two Boardroom Salon locations in the Dallas-Fort Worth area and two locations in Houston. Before becoming a franchisee, Gonzales spent 25 years with Best Buy, rising from janitor to vice president of national sales and building extensive experience in operations, leadership, customer service, and multi-unit growth.

"Boardroom has been a meaningful part of my life and business career for more than a decade, and I've seen how strong this model can be when executed well," Gonzales said. "Nashville has the growth, energy, and client demand that make it an exciting market for Boardroom. Brentwood and West End give us a strong foundation, but this is just the beginning. I see tremendous opportunity to grow across Greater Nashville and introduce more clients to the Boardroom experience."

The Nashville expansion reflects Boardroom's strategy of growing with experienced multi-unit franchisees in markets with strong population growth, business activity, and demand for premium personal care services.

"Guy represents exactly the kind of franchise partner we want leading Boardroom's growth," said Jeff Helfgott, CEO of Boardroom Salon for Men. "He is actively engaged with his team and his community to deliver the level of experience Boardroom clients expect. Tennessee is an exceptional market for us, and I am thankful Guy is our partner to help Boardroom reach its full potential."