Q&A with Multi-Brand Franchisee Randi Beesing

Name: Randi Beesing
Title: Owner
Brands: ARCpoint Labs and Any Lab Test Now
Units: 3 (with a fourth opening in September)
Years in franchising: 7

Why did you choose to franchise with a service brand?

We've always been drawn to work where we can help someone solve a problem, not just sell them something. Both ARCpoint Labs and Any Lab Test Now are built on the foundation of providing solutions. Employers come to ARCpoint Labs because hiring and compliance are genuinely hard to manage alone, and people come to Any Lab Test Now because they want answers about their health without jumping through hoops. In owning both, we're able to serve two different types of customers in the same community, which was the appeal.

How did you choose the sector and brand you did?

Before my move into the diagnostic space, I worked in occupational health, and my husband was an operations manager and terminal manager for 10 years. We saw the need for both large and small companies to have a partner they could depend on to guide them through compliance and help build protocols for their companies, and the decision to invest in ARCpoint Labs was a no-brainer.

We chose the Any Lab Test Now brand because of my experience and knowledge in the diagnostic space. Along with my husband’s background in healthcare operations, it was the perfect fit for us. Any Lab Test Now allows our customers to find answers to their healthcare questions through diagnostic testing. ARCpoint Labs and Any Lab Test Now, when paired together, offer a full range of services from the employer to the employee.

What different skill sets are required for franchising with a service brand?

We rely heavily on a great customer experience and repeat customers. In our business, it's important to be customer-centric, enjoy helping people, and find solutions to their healthcare needs. A strong background in customer service and putting the customer first is a priority. Being able to provide a high level of service requires an experienced and knowledgeable team. Our local leadership brings years of relevant experience, knowledge, and continued training to the brand, which allows us to provide an excellent partnership with our customers.

What are the advantages of choosing a service brand?

For us, the advantage of choosing a service brand is the opportunity to help people by providing a service they need that they might not be able to get somewhere else or at the level we can provide. There's a sense of reward in helping people find a solution to their needs, and a service brand allows us to do that with exceptional service. We're based in Jacksonville, so having a local presence in the community allows our customers to know us, have our contact information, and have 24/7 access to our leadership team.

What are some keys to being able to operate multiple franchises at the same time?

We currently own two brands, ARCpoint Labs and Any Lab Test Now. We have three locations, with a fourth opening in September. For us, the key to operating multiple franchises is a bit easier because our two brands are in the same sector. Our brands were once considered competitors, with each brand having its own strength. Any Lab Test Now is very strong on the clinical lab side of the business, but wasn't as strong in employer solutions. ARCpoint Labs offers one of the strongest service brands for employer solutions, while the clinical business was supplemental for them. The introduction of a joint venture between the two brands allowed us to own both and now offer a full spectrum of lab testing with employer solutions. My husband and I both have experience in transportation and logistics as well as occupational health, which added another layer of experience and knowledge to the services we offer.

We also have our franchises in the same market. This allows us to cross-train employees and share resources between our locations and both brands. Having a knowledgeable and experienced team allows us to continue to grow our businesses in the Jacksonville market.

What are some of the top ways in which you have been able to market and promote your business?

When we invested in ARCpoint Labs, I joined the Northeast Florida Builders Association. I planned to become more active with their committees, helping companies review and update their policies as well as providing employer solutions. I've also joined the Clay County Chamber of Commerce to become more active in their community and build brand awareness for both brands. I've found that networking with our local chambers is a great way to meet potential customers and build strong connections.

When we started Any Lab Test Now, I became very active in the Jacksonville Chamber of Commerce, building connections with community leaders in the healthcare space as well as transportation and logistics. I was named Small Business Leader of the Year in 2025, which provided a great deal of exposure to our brand. I also use my experience and relationships in medical sales to work with local providers for referrals.

What would you recommend to anyone considering a service brand?

As a service brand owner, it's important to understand the service, know what customers need, and know the competition. Market knowledge is important, as well as knowing how you're going to market your business effectively and win against the competition. Owning a service brand isn't an 8-to-5 job, so you must be available to your customers after hours. We're owner-operators, so we're involved in the day-to-day operations and are the face of the business in the community. We've built a great team who are instrumental in customer relations and serve as the face of our business inside our stores.