2010 Annual Franchise Development Report Reveals Success Strategies for Growth

Economy Prompts Franchisors to Reduce Costs for New Buyers


SAN JOSE, Calif., Dec. 2, 2009 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced the 2010 Annual Franchise Development Report (AFDR), the only sales and lead generation benchmark report available in the industry. One of the key findings from the in-depth report that features results from more than 140 franchise organizations that are successfully expanding their systems, is that over half of them have reduced start-up costs in the past 12 months.

"The 2010 AFDR highlights the latest trends and reveals success drivers that can help franchise systems grow faster," said Steve Olson, publisher of FUMG. "This report contains the most comprehensive sales and lead generation data available in franchising, identifying the top sales producing sources and benchmarks for building budgets and media plans."

In response to the current economic conditions, franchisors are lowering their start-up costs. The initial investment requirements have experienced the biggest reduction, followed by reduced franchise fees, lower royalties and other reductions. This year's participants also spent 50% of their recruitment budgets on Internet initiatives, with the bulk of those dollars - 61% - spent on online ad portals, resulting in a lower cost per lead over last year. The average cost per lead this year is $70, compared to last year's $80 average cost.

"The AFDR shows that smart franchise organizations are watching lead-generation and sales trends, making adjustments and continuing to thrive even in this tough economy," Olson said. "This report is a must-have, premier selling tool for franchisors, development consultants, and advertising and marketing suppliers."

More information on the 2010 AFDR can be found online at: www.franchise-update.com/magazine/franchisedevelopmentreport/

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.

Published: December 2nd, 2009

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Golden Corral
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

Scorpion Business Opportunity

Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your...

Xivic Business Opportunity

Xivic
XIVIC IS YOUR FRANCHISE DIGITAL PARTNER. Empower your customers. Build...

IMN Business Opportunity

IMN
IMN creates engaging and relevant lifestyle, entertainment, and industry...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

Vya Business Opportunity

Vya
Engaging franchisees in local marketing takes more than just technology....

Bridgeline Digital Business Opportunity

Bridgeline Digital
Bridgeline Digital provides their customers with solutions that bridge the...

Ceterus Business Opportunity

Ceterus
Ceterus is the premier accounting and benchmarked reporting solution for...

Naranga Business Opportunity

Naranga
Naranga, a comprehensive franchise technology provider, delivers software...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.