CMO Roundtable With Co-Founder and Chief Marketing Officer of Playa Bowls, Abby Taylor

Abby Taylor
Co-Founder and Chief Marketing Officer
Playa Bowls

At Playa Bowls, we've spent years testing and refining our promotions and messaging to learn what resonates the most with our target audiences. This allows us to confidently focus our resources on the strategies that will get the most bang for our buck while ensuring every campaign is meaningful and delivers results for our locations.

Staying true to our story has been our key to success. From our humble beginnings as a cart on 8th Avenue in Belmar, New Jersey, to nearly 300 locations nationwide, this connection to our roots helps us effectively deliver our brand message. Many of our loyal fans have been with us since the start and have grown alongside us through each new state and community we offer the chance to escape to Pineappleland.

A major part of our strategy in 2025 involves getting back to our roots and creatively telling the story of what makes Playa Bowls unique. We prioritize platforms, like Instagram and TikTok, that allow us to showcase our visually stunning bowls and foster a sense of community while maintaining the playful, beachy vibe that defines us as a brand. Whether we reach people through collaborations with influencers or new limited-time menu item promotions, every effort needs to tie back to celebrating healthy living and creating a space where everyone can find their Playa. X, Pinterest, and LinkedIn are also essential in meeting our target demographics where they spend the most time online.

Additionally, our Playa Rewards program allows us to speak directly to our guests through email, push notifications, and exclusive promotions. Rewards are tailored to their purchasing habits, ensuring that every interaction strengthens their connection to our brand story.