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CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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Suttle-Straus
Suttle-Straus offers a web-based marketing platform for franchisors that protects brand standards and eliminates redundant design work by allowing franchisees to customize, print, download, and mail brand-right collateral for their local market.
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Fazoli's Restaurants
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Fazoli's Restaurants
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Fazoli's Restaurants
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How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
  • Franchise Update
  • 2,644 Reads 20 Shares
What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
  • Franchise Update
  • 2,254 Reads 2 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 3,181 Reads 1 Shares
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 6,626 Reads 6 Shares
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
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  • 11,150 Reads 65 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
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  • 4,727 Reads 10 Shares
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
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  • 2,718 Reads 1,021 Shares
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
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  • 3,024 Reads 1,014 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
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  • 2,631 Reads 1,021 Shares
How is social media changing and evolving, and how is your brand adapting and getting results?
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  • 2,928 Reads 1,014 Shares
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
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  • 3,392 Reads 1,014 Shares
Bonchon
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Bonchon
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Bonchon
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The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
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  • 3,220 Reads 1,021 Shares
Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
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  • 4,704 Reads 1,021 Shares
Hiring the right team is absolutely the most important element of getting the results you want.
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The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
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  • 2,945 Reads 1,021 Shares
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
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  • 2,318 Reads 1,023 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
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  • 2,650 Reads 1,019 Shares
Discuss the role of diversity inside your marketing department and in your marketing strategies.
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One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
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  • 3,217 Reads 1 Shares
At The Little Gym International, our franchise development process is more high-touch than high-tech.
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  • 3,107 Reads 1,021 Shares
How can marketing help increase the brand's speed of communication, response, and growth?
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  • 2,567 Reads 1,021 Shares
Island Fin Poké
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Island Fin Poké
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Island Fin Poké
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Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
  • Franchise Update
  • 2,583 Reads 1,021 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
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  • 2,849 Reads 1,021 Shares
When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
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  • 4,186 Reads 1,023 Shares
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
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  • 3,236 Reads 1,021 Shares
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
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  • 3,046 Reads 1,021 Shares
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
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  • 6,954 Reads 1,021 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 3,465 Reads 1,021 Shares
It is essential for brands, especially franchise brands, to have a reputation management strategy for the Internet. It has always been the role of the franchisor to promote and protect the brand. In the Internet age there are new challenges online that must be addressed appropriately. In the old days, you put up a website and you directed people to go there and learn about you. You probably had a way for them to send you an email and maybe you had a coupon to print or detailed request form to fill out. Those days are gone. People no longer want to see what you are saying about yourself on your website. Web 2.0 and social media have changed all that. The Internet is now all about individual content and peer-to-peer interaction. People are no longer reading your website, they are reading what other people are saying about you everywhere else. There are conversations about your brand taking place online--conversations you may or may not know about--and you need a strategy to deal with them.
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  • 4,164 Reads 1,021 Shares
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