CMO Roundtable
Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.
RECENT HEADLINES
October 13th, 2018
RESOURCE SPOTLIGHT
-
FranConnect is the #1 provider of franchising solutions in the world with over 400 franchise brands as customers. FranConnect's comprehensive suite of integrated modules is the ultimate resource for franchises worldwide. -
We are a national PR and marketing agency that specializes in helping mature and emerging franchises achieve their business goals. Whether you are looking to recruit new franchisees, drive consumer traffic or build brand awarenes, Fish can help. -
Ceterus is the premier accounting and benchmarked reporting solution for multi-unit franchisees. Do you know how your locations stack up? We can help. -
Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend. -
IMN creates engaging and relevant lifestyle, entertainment, and industry articles to move readers through the decision-making process.
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
- Franchise Update
- 3,426 Reads 10 Shares
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
- Franchise Update
- 1,679 Reads
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
- Franchise Update
- 1,838 Reads 6 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
- Franchise Update
- 1,555 Reads 4 Shares
How is social media changing and evolving, and how is your brand adapting and getting results?
- Franchise Update
- 1,888 Reads
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
- Franchise Update
- 2,505 Reads
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
- Franchise Update
- 2,247 Reads
CMO Roundtable: Working with the Sales Team in Franchisee Lead Generation and Franchisee Recruitment
Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
- Franchise Update
- 3,607 Reads
Hiring the right team is absolutely the most important element of getting the results you want.
- Franchise Update
- 1,965 Reads
The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
- Franchise Update
- 2,034 Reads 11 Shares
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
- Franchise Update
- 1,447 Reads
 |
SPONSORED Open a FASTSIGNS FranchiseSignage has never been more important. Right now, businesses are looking for new and better ways to compete. |
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
- Franchise Update
- 1,679 Reads 15 Shares
Discuss the role of diversity inside your marketing department and in your marketing strategies.
- Franchise Update
- 1,855 Reads
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
- Franchise Update
- 2,188 Reads 48 Shares
At The Little Gym International, our franchise development process is more high-touch than high-tech.
- Franchise Update
- 2,186 Reads 69 Shares
How can marketing help increase the brand's speed of communication, response, and growth?
- Franchise Update
- 1,665 Reads 39 Shares
Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
- Franchise Update
- 1,748 Reads 42 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
- Franchise Update
- 2,024 Reads 92 Shares
When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
- Franchise Update
- 2,963 Reads 224 Shares
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
- Franchise Update
- 2,397 Reads 48 Shares
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
- Franchise Update
- 2,220 Reads 84 Shares
 |
SPONSORED Open a Pronto Insurance FranchiseAs a franchise owner with Pronto Insurance, you can capitalize on the incredible demand for our insurance products as you build a fulfilling life for yourself and your family. |
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
- Franchise Update
- 6,165 Reads 245 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
- Franchise Update
- 2,468 Reads 24 Shares
It is essential for brands, especially franchise brands, to have a reputation management strategy for the Internet. It has always been the role of the franchisor to promote and protect the brand. In the Internet age there are new challenges online that must be addressed appropriately. In the old days, you put up a website and you directed people to go there and learn about you. You probably had a way for them to send you an email and maybe you had a coupon to print or detailed request form to fill out. Those days are gone. People no longer want to see what you are saying about yourself on your website. Web 2.0 and social media have changed all that. The Internet is now all about individual content and peer-to-peer interaction. People are no longer reading your website, they are reading what other people are saying about you everywhere else. There are conversations about your brand taking place online--conversations you may or may not know about--and you need a strategy to deal with them.
- Franchise Update
- 3,352 Reads 23 Shares
| Page 1 of 1 | ^ Return to Top | 1 |
The franchise opportunities listed above are not related to or endorsed by Franchising.com or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.
