Words of Wisdom: Community Involvement
Company Added
Company Removed
Apply to Request List

Words of Wisdom: Community Involvement

 Words of Wisdom: Community Involvement

Adam Saxton

Brands: 67 McAlister's Deli locations

Explain the role of community involvement for you and your company:

I believe the success or failure of a business depends on the community's support of that business and you can't ask for support if you aren't also willing to give it. I also believe that for anyone interested in community involvement or philanthropy that the first dollar you give should always be local, start at home before looking elsewhere. There are great needs in every town. Two recent examples: Our McAlister Deli's locations sold pink sugar cookies last October, as part of Cookies for a Cause, with a portion of the proceeds split among 13 local Susan G. Komen affiliates. In 31 days, 63 stores sold 36,105 treats, resulting in a donation of $18,052.50. The project was incredibly successful, highlighting just how powerful cause marketing can be. In December, I helped lead an iniative for first responders and emergency personnel, less than 24 hours after an EF-4 tornado touched down in Rowlett, Texas, approximately a mile from our store. Those involved with disaster relief were encouraged to come in our Rowlett store to rest and were served a free meal. The social response was electrifying and quickly went viral. The opportunity to provide meals for first responders actually helped reestablish and strengthen the relationship we had with the Rowlett community.

Published: July 12th, 2016

Share this Feature

Urban Air Adventure Park
SPONSORED CONTENT
Urban Air Adventure Park
SPONSORED CONTENT
Urban Air Adventure Park
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
The Vitamin Shoppe
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Sky Zone
ADVERTISE SPONSORED CONTENT
Conferences
Caesars Forum, Las Vegas
APR 25-28TH, 2023

The Habit Burger Grill comes equipped with its unique flavor created by chargrilling over an open flame and a diversified menu which appeals to a...
Request Info
Bad Ass Coffee of Hawaii brings an unforgettable brand, premium coffee products, and a proven business model to a booming coffee scene. We want...
Cash Required:
$100,000
Request Info

Share This Page

Subscribe to our Newsletters