Getting Satisfaction: Franchise Business Review's 2014 Franchisee Satisfaction Award Winners
Earlier this month, Franchise Business Review announced the 2014 recipients of its Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country's most popular franchise brands. For the past 9 years, the "FBR50" is the only awards program to rank companies based solely on actual franchisee satisfaction.
Based on a survey of more than 26,000 franchisees representing more than 350 franchise brands, Franchise Business Review's 2014 franchisee satisfaction award-winners includes many familiar faces--brands that have been award-winners several years running. The top overall franchisor--Home Instead Senior Care--has been number one on FBR's list for the past four years and has won an award every year that the company has participated (eight years). Twenty-two new companies also debuted on this year's list. Kona Ice, which first appeared on FBR's list in 2013, took the #2 overall spot for the first time. Other winners include Snap-on Tools, Heaven's Best Carpet Cleaning, and Sotheby's International Realty. (For a full list of the 2014 award-winners, visit www.FranchiseBusinessReview.com.)
"2013 was a great year for franchising as a whole. Many of our top companies had the best year in their history, and their franchisee satisfaction reflects that," says Franchise Business Review president Michelle Rowan.
Franchise Business Review recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee's experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics.
In addition to the list of award-winners, Franchise Business Review publishes this research in an annual resource guide for prospective franchisees. This report takes an in-depth look at the 200 award-winning companies, as well as the major trends (e.g., transparency, multi-unit ownership, lending concerns, international growth, and governmental regulation).that will affect franchisees in 2014.
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