Multi-Unit Hardee's Operator Signs Development Agreement with Tropical Smoothie Cafe

Rob Schmidt is a multi-unit operator who has decided to diversify. The Hardee’s franchisee has just signed an agreement to develop 16 Tropical Smoothie Cafe locations in Mississippi and Alabama during the next several years.

Schmidt is a five-time Hardee’s Franchisee of the Year award winner with more than 25 years of restaurant industry experience. He operates 36 Hardee’s locations across several states.

“It's been an incredibly rewarding experience franchising with Hardee’s over the past two decades, and I'm very excited to diversify my franchise portfolio with a high-caliber brand like Tropical Smoothie Cafe,” said Schmidt. “The first time I visited a Tropical Smoothie Cafe location nearly four years ago, I was immediately impressed with the healthier menu items and found myself craving the brand’s smoothies regularly. Once I began looking into the franchising opportunity, I learned about the exceptional culture and how the brand’s values of putting people first aligned with mine, and the rest was history.”

Tropical Smoothie Cafe is a fast-casual cafe concept with more than 940 locations nationwide.