Shawn Bishop and his partners at ZDry LLC already operate 10 Planet Fitness locations in Los Angeles and are moving to add even more. Now the franchise group has inked a major deal to build 110 ZIPS Dry Cleaners locations throughout Southern California over the next 15 years. The deal marks the brand's largest to date and first expansion outside of its Mid-Atlantic hub.
ZDry LLC will develop the dry cleaners throughout Los Angeles and San Diego; the first two locations are projected to open in Los Angeles later this year.
"What attracted us most to ZIPS was the company's successful business model that is based on a concept revolutionary to the industry and clearly in high demand to today's dry cleaning customer - dry cleaning that is ready for pick-up the same day it's dropped off and all for a flat-rate price," said Shawn Bishop, one of the managing partners for ZDry. "Based on our experience in the marketplace, I'm confident ZIPS will be a huge success and quickly become the go-to place for dry cleaning in the region."
Bishop believes there are a lot of similarities between Planet Fitness and ZIPS, in that both are helping consumers become more educated when it comes to their spending.
"More than 20 years ago, before Planet Fitness changed the fitness landscape with its more affordable offering, very few people blinked an eye when they were charged $50 or more for their monthly gym membership," he says. "Today, ZIPS is doing the same in their industry. Everyone needs dry cleaning in some capacity. The real question customers should ask themselves is, 'Would I rather pay $50-$60 for ten pieces to be dry cleaned, or $19.90 for the same ten pieces and have it done in one day?'"
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