Protecting your brand in a downturn

As the economy slows, companies are being forced to make tough decisions such as cutting costs and even staff. These decisions can undermine your brand if you don't take steps to protect it.

In today's economic climate, businesses have a myriad of tough decisions to make on a day-to-day basis. Increasingly we are seeing embattled companies reducing staff numbers, cutting costs, raising prices, reducing service levels and closing facilities.

There are usually sound operational reasons for these strategies, but at what point does the impact of these decisions bubble over and start to affect a company's brand?