Social Media Roundup: May 22, 2018
GDPR Goes Into Effect in 3 Days, Ready or Not
With reports that half or more of U.S. companies are unprepared for GDPR's May 25 effective date, here's a last-minute chance to leap into action and avoid the huge potential fines that could result from the regulation. Most experts predict any initial penalties will be levied against the largest companies, but that's no guarantee smaller ones will be left unscathed. Here are a few articles to catch you up:
- "GDPR Compliance: Last-Minute Checklist" (Hewlett-Packard Enterprise)
- "The GDPR and the Marketer," a 41-page e-book described as a practical guide for marketers. (Marketo)
- "Are You Ready for GDPR?" (Knowledge Marketing)
- Google to stop providing marketers with DoubleClick IDs from Bid Manager and Campaign Manager (Ad Age)
- "Event marketing under GDPR" (Eventsforce)
- "5 Game-Changers for 2018" (franchising.com)
- "Europe's New Privacy Law Will Change the Web, and More" (Wired)
- "GDPR's Requirements, Deadlines, and Facts" (CSO)
McDonald's SVP on How To Respond to Negative News
How does one of the world's largest brands handle negative news? Carefully - and daily. "Guaranteed, you're going to find some horrible stories about things that have happened at the restaurants over the last 48 hours," said Jano Cabrera, the company's senior VP of U.S. communications, global media, and PR, in a recent article in Ad Age. Cabrera provides advice on when to respond, when not to, when (and if) to apologize, the dangers of saying nothing, and what to do when the twitterverse or another online platform gangs up on your brand.
4 Customer Experience Predictions for 2020
While franchise consumer marketers puzzle out their action plans for the rest of the year, Katie Mares, a consumer marketing consultant working with The DiJulius Group and founder and CEO of Katie Mares Consulting, is looking ahead to 2020. She highlights four trends coming down the marketing superhighway:
- The brand experience will be the number-one key differentiator over price and product. "Product and services levels are set, the only differentiator is your people; a systematized CX program and one of the best ways to be distinguished from the competition is to be consistent, every third-party customer, every time."
- 90% of CMOs expect to own the brand experience - from the customer's point of view! "Customers' expectation of the experience they are provided is forcing organizations to re-evaluate the lines between departments and responsibility for the CX. As the customer's omnichannel expectation grows so does the duty of the keeper of the brand - the marketing department."
- Customers will expect an omnichannel experience. "Walking through the doors should be just like walking into your website."
- Hyper-personalization. "Customers are more connected than ever, share more personal information and expect with the advancements in technology that the experience they receive is tailored to them and not the masses."
Delivery Deluge: Everybody's Doin' It!
Delivery is hottin' up as summer approaches - not only in the number of brands doing it, but also in what they're willing to deliver. Some are partnering with delivery companies, some are doing it themselves, and some are even buying delivery companies. Here's our delivery of some of the most recent developments.
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