Social Media Roundup: September 25, 2018
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Social Media Roundup: September 25, 2018

Social Media Roundup: September 25, 2018

Gamify Your Marketing - It's Time to Take It Seriously

Gamification, "the application of game-design elements and game principles in non-game contexts" (Wikipedia), is not new to marketing. As far back as 2013, more than 70 percent of Forbes Global 2000 companies said they planned to use gamification for marketing and customer retention. Gamification also has found a home in customer engagement and retention as the use of digital and social media by both consumers and marketers has ballooned in the past 5 years or more. (Can you say Pokémon GO? Candy Crush?) And now, with augmented reality finding a growing niche in marketing, the adoption of gamification will continue to grow, especially among younger consumers who grew up playing computer, video, and online games. Here are 15 different takes on how it's being used today, where it's going, and tips on how to make it work for your brand. You can search for yourself, but we thought we'd save you the trouble (and learn a few things ourselves in the process!).

5 Practical Ideas To Gamify Your Marketing Strategy

Let the Games Begin: Developing a Digital Strategy for Gamification

"See You Tomorrow": How Applebee's Restaurants are Retaining Hourly Workers and Driving Sales with Gamification

Gamification in Marketing: 16 Gamification Gurus Share Their Favorite Examples & Insights for 2018

7 Ways to Unleash the Power of Gamification in Your Marketing

Top 10 Marketing Gamification Cases You Won't Forget

How To Add Gamification To Your Marketing Strategy

5 Gamification Examples To Consider for Your 2018 Marketing Strategy

What Is Gamification and How Can It Help My Business?

Five Benefits of Using Gamification in Email Marketing (with Examples)

Leveraging Gamification To Increase Customer Engagement

Raise Your Game: A Step-By-Step Guide To Gamification Marketing

Gamification as a Content Marketing Tactic - How Brands Are Engaging Consumers

And finally, a couple of "scholarly" articles. If you're really serious about the intellectual underpinnings of gamification in consumer marketing (and have a pot of coffee on hand), try these articles on for size. They're several years old, but the concepts still hold water (or coffee).

Gamification in Marketing

Gamification in Consumer Marketing - Future or Fallacy?

Tech News Roundup

3 up-and-coming social media platforms to watch in 2019

Orderly CEO: "Restaurant technology doesn't have to suck anymore"

Chick-fil-A tests of tabletop call buttons boosts secondary sales

Dunkin' Donuts to test mobile and to-go ordering at 50 stores

Burger King kicks off global supply chain project in Korea with SAP

Starbucks partners with Uber Eats to test delivery at 100 Florida stores

Lockscreen marketing on smartphones seen as the "next frontier"

Lockscreen advertising on smartphones said to increase consumer engagement

SEO: 7-point technical checklist for the non-technical marketer

Ordermark lands $9.5 million to expand online ordering capabilities

Spyce raises $21 million to invest in MIT-developed automated kitchen

Published: September 23rd, 2018

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