Stories from the Covid-19 Front Lines: Q&A with InXpress CDO Christina Chambers
Company Added
Company Removed
Apply to Request List

Stories from the Covid-19 Front Lines: Q&A with InXpress CDO Christina Chambers

Stories from the Covid-19 Front Lines: Q&A with InXpress CDO Christina Chambers

Name: Christina Chambers
Title: Executive Vice President, Franchise Development
Company: InXpress 
Segment: B2B shipping & logistics
Units: 400 (approx.)
Locations: U.S. and Canada (130), remainder in 12 countries in EMEA & Asia/Pacific

What are you doing differently with your franchise development program as a result of Covid-19?


We’ve shifted to virtual discovery days. We had our first 100% virtual meeting on April 7, with 7 candidates in attendance (a record for us). We are fortunate to be in an essential industry that is running at 100%, with home-based franchisees who are actually enjoying similar revenue bumps as during the holiday shipping season. We are sharing current messages from our CEO in eblasts to our lead database, and capturing franchisee success stories in a “Survive and Thrive” web video series to use in lead generation. We are also using LinkedIn InMail more than ever to reach out to our ideal candidates within industries that may have been affected by recent layoffs. These efforts have resulted in an increase in quality lead flow versus the pre-Covid-19 period.

What are your plans for the next 60 days (April & May)?

Continuing to sign new franchisees! We are doubling down on lead generation efforts, but with a more empathetic message. Making sure we are in a strong position to capitalize on the bounce-back that will inevitably happen. We are also doing everything possible to help our franchisees benefit from the CARES Act support programs as needed.

What are your plans for the following 90 days (June, July, August)?

We’ll keep going with full energy while planning for the “what ifs” in case the bounce-back does not happen at the 60- to 90-day mark. It’s not realistic to forecast 90 days out until we understand, especially, the financing/SBA backlog implications on new franchise lending. 

Have you made major changes to your franchisee recruitment program or sales process?

Our process remains the same, but with more flexibility on timing. We typically average 3 to 4 weeks from discovery day to signing, but we expect that timing to extend because of SBA financing backlogs. 

Have you made any changes to the roles or duties of your team?

No.

Published: June 14th, 2020

Share this Feature

Wayback Burgers
SPONSORED CONTENT
Wayback Burgers
SPONSORED CONTENT
Wayback Burgers
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Del Taco
SPONSORED CONTENT

FRANCHISE TOPICS

FEATURED IN

Franchise Update Magazine: Issue 2, 2020
Franchise Update Magazine: Issue 2, 2020

Pigtails & Crewcuts
SPONSORED CONTENT
Conferences
InterContinental, Atlanta
OCT 14-16TH, 2020

We are a national PR and marketing agency that specializes in helping mature and emerging franchises achieve their business goals. Whether you are...
Exhibiting at FEH provides your company with a unique opportunity to get face-to-face in the biggest gathering of potential franchisees, master...

Share This Page

Subscribe to Franchise Leadership & Development Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2020.
All Rights Reserved.