Franchise Update Magazine Issue II, 2020: Navigating Franchising's Road Ahead
Franchise Update Magazine: Navigating Franchising's Road Ahead

Q2 | 2020

Navigating Franchising's Road Ahead

Franchising Comes Through Again, Making a Positive Difference in a Time of Crisis

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Peter Diamandis says the Covid-19 shutdown is the perfect time to reinvent your business, yourself, and work on your mindset to prepare for success
Peter Diamandis
In times of crisis, CEOs must step up and lead, says Tint Word CEO Charles Bonfiglio
Charles Bonfiglio
When it comes to leadership, "tough times don't build character, they reveal it"
John DiJulius
What are you doing now to assess – and change – your franchise development strategy for life after Covid-19?
Jeff Sturgis
Resale and transfers likely to increase – here’s how to set up a proactive resale program and strengthen your system
Grant Kreutzer
Scorpion sees a glimpse of sunshine for franchise development teams in today’s data and trends
Justin Mink
Pigtails & Crewcuts
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In part 2 on the state of franchise development and lead generation, Scorpio takes a deeper dive into the results of organic traffic and paid ads in March
Justin Mink
In part 3 on the state of franchise development and lead generation, Scorpion looks at what franchise development will look like in a post-Covid-19 world
Justin Mink
When franchisee candidates can’t travel to your discovery days, it’s time to go virtual!
Art Coley
A 6-step approach to franchise recruitment during Covid-19
Art Coley
With so many businesses shut down by Covid-19, this 5-point set of metrics can help you assess your brand’s franchise development efforts
Art Coley
What You Need To Know About Filing A Claim For Business Interruption Insurance.
Joseph W. Lesovitz
As Congress launches its next financial rescue program, BoeFly’s CEO provides his thoughts on what franchisees can do to improve their odds of receiving PPP funding
Kerry Pipes & Eddy Goldberg
As businesses transition from lockdown to reopening, customer experience guru John DiJulius provides tips on creating future demand now
John DiJulius
5 ways Covid-19 is changing what customers expect when they call your brand
Jayson Pearl
Franchise brands are trying a little bit of everything to help their supply chains keep up with demand during Covid-19
Joyce Mazero and Emily Doan
As brands reopen, they must focus on local differences and use system-wide technology 
Gabby Wong
Your field managers and field support staff are essential in helping your franchisees make it through the Covid-19 pandemic.
Greg Nathan
ShiftPixy is helping restaurants manage their own delivery and rely less on third-party apps - saving money, maintaining quality, and strengthening the customer relationship.
ShiftPixy
With so many retail stores shut down, it’s time for franchisees and landlords to help each other get through Covid-19 by cooperating and looking to the long term
Rocco Fiorentino
Covid-19 is having a profound and lasting effect on real estate. Here’s a take on the present and future of both commercial and residential real estate, from a property management franchise brand executive
Randall Henderson
Franchisors – now is the time to plan how to scale your franchise system back up
MSA Worldwide
Franchise success upon reopening depends on the willingness - and ability - of consumers to spend in a down and uncertain economy.
Darrell Johnson
As states begin to relax their shelter-in-place restrictions, reopening will require navigating many complicated new rules and new ways of thinking
John Teza
Localized marketing and advertising will be key in a phased approach to reopening businesses across the U.S.
Matt Powell
Starting in the early days of the Covid-19 pandemic, we asked franchise founders, CEOs, presidents, and COOs from different industries, sizes, and stages of growth how the coronavirus was affecting their brand.
Franchise Update
Michael Abt, CEO of Huddle House and Perkins, is coping with the big hit fast casual restaurants are taking from Covid-19 by emphasizing online ordering, curbside pick-up, and delivery 
Franchise Update
Frances Allen, CEO of Checkers & Rally’s, says that thanks to the brand’s preponderance of drive-thrus, both are faring better than most
Franchise Update
Jonathan Barnett, CEO and founder of Oxi Fresh Carpet Cleaning, says franchisees have shifted to commercial carpet cleaning until Covid-19 subsides, when he expects a huge rebound in residential business
Franchise Update
Kevin Bazner, CEO of A&W Restaurants, says the brand has fared very well during Covid-19, all things considered, with more than 90% of locations open
Franchise Update
Susan Boresow, President of Title Boxing Club, is using social media innovations to keep customers engaged and active while all the clubs are closed during Covid-19
Wade Brannon, CEO of Pigtails & Crewcuts, a children’s hair salon, is looking forward to reopening and reconnecting his stylists with their customers – kids and parents alike
Franchise Update
Michael Browning, CEO and co-founder of Urban Air Adventure Parks, has closed all parks, but is keeping kids engaged with virtual birthday parties and personal phone calls
Nick Friedman, CEO of College Hunks Hauling Junk & Moving, says now is the time to adapt and expand or enhance your business
Franchise Update
Jason Kapica, president of Dryer Vent Wizard, is thankful the company was acquired by Neighborly before Covid-19 arrived
Franchise Update
Gordon Logan, CEO of Sport Clips, faces down corporate revenue reduced to zero as he works to keep the brand he founded in 1993 alive
Franchise Update
Scott Marr, CEO of Koala Insulation, says the emerging mobile concept has been able to ride the Covid-19 wave better than most 
Franchise Update
What Moran Family of Brands is doing to help and support its franchisees in the wake of Covid-19
Barbara Moran
Dawn Nielsen, COO of Kolache Factory, predicts a bright future for the brand and expects to fully rebound in 3 to 6 months
Franchise Update
Meg Roberts, CEO of The Lash Lounge, is optimistic about the future of the brand, despite every salon shut down from Covid-19
Franchise Update
Christina Russell, CEO of Sola Salon Studios, is coping with 501 units shut by the end of March – and is wondering about the future of the 70 salons that were teed up to open in 2020 
Franchise Update
Covid-19’s impact on real estate has caused Freddy’s Frozen Custard & Steakburgers to reevaluate its strategy
Franchise Update Media
Brandon Solano, CEO of Rave Restaurant Group (Pizza Inn & Pie Five), is working on several fronts to keep his brands alive
Franchise Update
Christine Specht, CEO of Cousins Subs, is taking it one day at a time and says each day is one day closer to getting to the other side of Covid-19
Franchise Update
Shelly Sun, CEO and co-founder of BrightStar Care, has invested more than $2 million in PPE to protect her home care franchisees, staff, and clients across the U.S.
Franchise Update
Covid-19 has changed the way business is conducted, both today and for the foreseeable future, leaving franchise development teams scrambling to adapt their strategies, tactics and sales processes – beginning in mid-March when the reality and impact of Covid-19 became apparent, as well as their plans for the next 90 days.
Franchise Update
Puroclean boosts its advertising and PR with a focus on franchisees giving back to their community as a way to continue franchise development during Covid-19
Franchise Update
InXpress, an essential industry running at 100%, adapts its franchise development practices in response to Covid-19
Franchise Update
Nikita Hair USA continues to conduct franchise sales, but pulls back most of its franchise marketing in response to Covid-19
Franchise Update
Right At Home makes multiple changes to its franchisee recruitment marketing, introduces virtual training classes, and refines its messaging during Covid-19.
Franchise Update
Wild Birds Unlimited is staying in “high contact” mode with franchisee prospects during Covid-19
Franchise Update Media
Covid-19 has changed the way business is conducted, both immediately and for the foreseeable future. Marketing's role in recruiting franchisees (B2B) and helping franchisees connect with customers (B2C) is a critical component of any successful franchise system.
Franchise Update
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
Franchise Update Magazine
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
Franchise Update Magazine
What Handyman Connection’s marketing team is doing to help and support its franchisees in the wake of Covid-19
Marci Kleinsasser
Goldfish Swim School is working hard to support its marketing programs, franchisees, and customers during Covid-19
Franchise Update Media
Hungry Howie’s shifts its consumer marketing during Covid-19 to emphasize “Safety First” with touchless delivery and curbside pickup
Franchise Update Media
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
Franchise Update Magazine
During the Covid-19 pandemic we have been contacting franchisees, asking them what they’re doing to get through the crisis and, hopefully, come out the other side.
Franchise Update
Michael Chalmers, a Spherion Staffing Services franchisee with 4 offices in Georgia and Alabama, says his clients - companies looking to fill essential jobs - are giving him a unique perspective on the employment market during Covid-19.
Veteran multi-brand franchisee Mitch Cohen has seen sales at his Jersey Mike’s Subs locations fall 25% since mid-March. He’s countered with discounts, and has gone above and beyond to support his employees and their families. He’s also signed a 6-unit agreement with Sola Salon Studios and is a co-founder of Performax Franchisee Advisors.
Multi-brand restaurant operator Greg Cutchall has had to furlough 350 employees at his casual brands, but has seen minimal to flat drops in sales at QSR locations
Franchise Update
How a 32-year-old franchisee with almost 60 snack-brand units is dealing with Covid-19
Franchise Update Media
Multi-brand franchisee Eric Danver – Papa John’s and Hand & Stone Massage and Facial Spa – shares what he’s doing to survive Covid-19. While his spas are shuttered, his Papa John’s stores are carrying the load, with recent sales up more than 30% as demand for pizza delivery soars.
Franchise Update
Multi-Brand Franchisee Lee Kleiner Shares What His Business Is Doing To Survive Covid-19.
Kerry Pipes
90-unit Denny's franchisee Dawn Lafreeda talks about her business surviving Covid-19
Multi-Unit Franchisee
Multi-unit franchisee Aspen Ricks (Children’s Lighthouse) shares what she’s doing to survive Covid-19
Kerry Pipes
Two Men and a Truck multi-unit operator Brooke Wilson tells what she’s doing to get through Covid-19
Franchise Update Media
Franchisees, franchisors, and employees step up during Covid-19 to support communities, food banks, and others in need.
Eddy Goldberg
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