Welcome to the First Franchise Consumer Marketing Report!

Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.

Issues will showcase the hot topics challenging Main Street: the latest consumer trends and news, social media, branding, public relations, customer acquisition and retention, direct and online marketing, technologies that drive performance and greater intelligence, and more.

To ensure you get the scoop on what matters most, we’re also building a Consumer Marketing Board of Advisors to help us drill down on topics most relevant to your needs. Board members also will steer our programming for the first-ever Franchise Consumer Marketing Conference, this June 14–15 at The Omni Hotel in San Francisco – an inaugural event you definitely won’t want to miss!

Thank you for your patience in waiting for a consumer marketing resource long overdue: a vital lifeline for our franchise business that builds customers, drives healthy unit economics, and strengthens brand success.

As we grow, we’ll solicit your contributions and insights about your key interests and the subjects you’ll want addressed. To take a lesson from the experts on our Advisory Board, it’s all about listening to the customer. So to help us stay on top of what’s on your mind, we’ll be sending you periodic marketing surveys and polls.

Feel free to send me your comments and suggestions about this Franchise Consumer Marketing Report and the upcoming conference,

We want to hear from you!

Steve Olson
Executive Vice President & Publisher
Franchise Update Media Group
steveo@franchiseupdatemedia.com

Published: March 16th, 2011

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