World events cause growing concerns
The war in Ukraine, the Israeli-Palestinian conflict, and other world events have become increasing concerns for consumers, according to Numerator’s most recent Consumer Sentiment Study. World events was listed as a primary concern for 20% of respondents, an increase of 7% since September. Other results include
- 60% of consumers have a high level of concern regarding the economy, increasing slightly from September.
- 37% of consumers say that personal finances are their primary concern.
- 66% feel as though the country is in an economic recession, and 68% think the U.S. economy will worsen in the next few months. In addition, 75% think inflation will increase in the next few months.
- 75% cited rising prices on essential goods and services as their main economic concern, followed by rising prices on gas/fuel (67%, a 3-point drop since September).
- 72% are uncomfortable splurging on premium or luxury items, 71% are uncomfortable taking money out of savings or retirement accounts, and 57% are uncomfortable spending money on nonessential travel or vacations.
- In response to inflation and rising prices, consumers plan to cut spending on dining out (44%) and travel (37%).
- 26% do not expect to cut back on spending.
- Covid-19 concerns jumped in September and increased by another percentage point in October, with 25% of consumers reporting a high level of concern compared to 15% in August.
Published: October 30th, 2023
Share this Feature
Recommended Reading:
ADVERTISE | SPONSORED CONTENT |
FRANCHISE TOPICS
- Multi-Unit Franchising
- Get Started in Franchising
- Franchise Growth
- Franchise Operations
- Open New Units
- Franchise Leadership
- Franchise Marketing
- Technology
- Franchise Law
- Franchise Awards
- Franchise Rankings
- Franchise Trends
- Franchise Development
- Featured Franchise Stories
ADVERTISE | SPONSORED CONTENT |
MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single...
Cash Required:
$100,000
$100,000
Request Info
Two Maids is revolutionizing the $20B residential cleaning industry with our unique business model and proven systems that keep customers, franchise...
Cash Required:
$61,440
$61,440
Request Info