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Founded: 2007
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About BalanceDiet

BalanceDiet™ is part of the elements™ family of healthy lifestyle brands, including award-winning fitness, weight-loss, media and product companies. Founded by wellness visionary Christopher Palumbo, BalanceDiet holds a unique place in the women's diet and fitness market with exclusive genetic-testing technology, patents on proprietary weight-loss products and supplements, a stylish, upscale wellness experience, and an array of online tools and services. Before launching elements and BalanceDiet, Palumbo earned recognition for his work with World Gym™, where he created a concept store that now serves as the model for the company's fitness centers worldwide. Today, BalanceDiet is a popular and fast-growing wellness brand with more than 30 locations throughout the United States in addition to the BalanceDiet At Home service offered direct to consumers. The company is expanding internationally and expects to have 40 ground-based operations by year-end, with additional franchise opportunities available.

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