Basecamp Fitness Franchise Overview
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Basecamp Fitness Franchise Overview


What happens on the floor is the magic of Basecamp. That, combined with the support of Self Esteem Brands, is what makes Basecamp Fitness special.

Andy Gundlach
Multi-Unit Operator, Madison, WI

Financial Information:

Cash Investment: $250,000
Net Worth: $350,000
Franchise Fee: $42,500
Total Investment: $507,768 - $895,063
Royalty Fee: 8%
Advertising Fee: 2%

Available Markets:

Canada: AB, BC, MB, NB, NL, NT, NS, ON, PE, PQ, SK, YT
United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY
International Opportunities Available

About Basecamp Fitness

Basecamp Fitness is a boutique fitness franchise that uses high-intensity interval training to help members torch calories in less time. Each 35-minute workout focuses on interval training, rotating between an Air-bike and heart-pumping floor exercises. Supported by a trained instructor, members receive additional guidance via large instructional video screens. An optional 10 minutes at the end of each workout features a wide array of core exercises, which means participants benefit from intense cardio, strength training, and abdominal training during every session.


The first Basecamp Fitness studio opened in Burlingame, CA in 2013. Since then, we’ve grown in diverse markets and continue to expand with the power of a best-in-class brand.  As a member of Self Esteem Brands, home to leading wellness brands like Anytime Fitness, The Bar Method, and Waxing the City, you’ll benefit from industry expertise and global reach.

Franchise Details:
Founded: 2013
Corporate Office: 111 Weir Drive,
Woodbury, MN 55125
Industries: , , , ,

Franchise History

After selling a tech startup, Basecamp Fitness founder Nick Swinmurn helped develop a new kind of gym in a warehouse in California. Inspired by the needs of mixed martial arts community, the Basecamp method was originally developed as a way for high-performance athletes to enhance their training. However, soon, Swinmurn realized this time-saving, heart-pumping training method could be adapted to all types of fitness enthusiasts, and Basecamp was born.


Now, Basecamp Fitness offers classes for everyone, from active athletes to newcomers. Our revolutionary method combines the best of HIIT, technology, and functional fitness to bring your members a one-of-a-kind workout. As a part of the Self Esteem Brands family, we help entrepreneurs capitalize on our industry expertise to grow a fitness franchise that empowers members to take control of their health and improve their self-esteem.

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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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