PLAYTRI Franchise Overview

Franchise History

In 2000, PLAYTRI was founded as a triathlon coaching company, adding race production in 2004. In 2011 the husband and wife team of Ahmed Zaher and Staci Brode would open the first of 6 PLAYTRI stores.  Zaher and Brode, both avid athletes, saw the stores as great places for athletes of all levels to gather in the community. Over time they worked to perfect the model enabling them to help more people reach their health and fitness goals. Zaher brings a wealth of athletic training to the business as a former member of the Egyptian Olympic swim team and 8-time Hawaii Ironman finisher. Trained as a Mechanical Engineer, Zaher has extensive experience as a Shell and Exxon franchisee. Brode holds a Marketing and Business Honors degree from the University of Texas at Austin and found the sport of triathlon in 2001 while looking for a way to get back in shape; and would join Zaher to found PLAYTRI.

Announced in June 2018, PLAYTRI Franchising LLC acquired Endurance House International LLC.

Endurance House was founded in 2006 by Jamie and Tara Osborn to supply gear to people with a passion for triathlons, marathons, swimming and all things endurance. They combined their business and marketing experience into a profitable business and shared the opportunity with others by helping people all over the United States to “Own Their Passion” by becoming Endurance House franchise owners.

This acquisition combines two powerhouses in the world of triathlon retailing into the largest chain of triathlon-focused retail locations in the nation, with 12 locations in 6 states.