LIT Method Franchise Overview

About LIT Method

Through its Los Angeles-based fitness studio, LIT On-Demand platform, and patent pending multifunctional LIT Strength Machine, LIT Method delivers a first of its kind, high-intensity, low impact strength training workout. Created by husband-and-wife duo, Justin and Taylor Norris, LIT is a combination of physical therapy, injury prevention, and personal training - and the LIT Strength Machine is an all-in-one water rower, Pilates reformer, and strength trainer. Known for delivering on its promise of 'no running, no jumping, and no weights,' the method is designed to build bodies, not break them.

Franchise History

Introduced in 2016 by husband and wife team Justin and Taylor Norris, the revolutionary Low Impact Training (LIT) Method is a combination of personal training, physical therapy, and injury prevention. After struggling with a series of recurring injuries of their own, the Norris’ noticed a pattern of frustration and a fear of re-injury among patients and athletes in traditional rehabilitation settings. In an effort to provide a sustainable alternative built on the promise of “no running, no jumping, no weights,” the duo combined the efforts of low impact rowing and resistance bands to create and trademark the LIT Method. Based around the idea of “building bodies, not breaking them,” Taylor opened the first flagship studio in West Hollywood in 2016 and in 2018, the duo began developing the patent-pending machine to bring the signature LIT in-studio class experience to homes across the country, finally launching in May of 2020.

What started out with a realization that broken fitness ideologies lead to broken bodies, has inspired a method and a movement designed to help people at any age, physical disadvantage, disability, or circumstance, build and sustain their long-term health and well-being.

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