MADabolic Franchise Overview
MADabolic is the original strength-driven interval training franchise. Founded in Charlotte, N.C. by former professional hockey players Cullen and Kirk Dewaele, MADabolic’s distinctive interval system is crafted entirely around work-to-rest ratios, which presents a challenging-yet-accessible environment for each client. MADabolic sets a new standard for group fitness, where anyone can channel their inner athlete. Rooted in science and backed by years of athletic experience, MADabolic’s signature intervals are designed to torch body fat, increase strength and promote lean muscle.
Founded by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic is an interval based strength and condition franchise created for high achievers that expect MAD results. Rather than over-emphasizing cardio, MADabolic treats strength as the base supported by athletic movement patterns at a predetermined pace.
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