Q2 | 2012

First Responders

Virtual Issue

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FEATURE

Get the Word Out!: Using PR as Part of Your Sales Process

Anatomy of a Turnaround: Bennigan's Reclaims The Integrity of An Icon

Think Fast!: For Franchise Recruitment, Quick System Response Wins The Day

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Challenge The Pros - Improving the Speed and Effectiveness of Your Responses to Prospects

To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.

Franchise Update

Quick on the Draw: Today's franchise system response must be quick and concise

Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.

Kerry Pipes

Damage Control: Crisis Management Takes Planning, Managing, And Communicating

What seems to have changed is a couple of yahoos in a pizza joint sticking cheese up their nose can threaten a global brand.

Eddy Goldberg

Discovery Day Tune-Up: 12 Tips to Improve Your Results

Whether you have one franchise or a thousand, Discovery Day catapults your recruiting process to its crescendo.

Steve Olson

Rallying for Growth: Checkers Embarks on Aggressive Expansion

Rick Silva developed a passion and understanding for business early in life. The son of Cuban immigrants, he watched his mom and dad start their own small business from scratch in Miami.

Kerry Pipes

Responding to Feedback: Eliminate Root Causes To Improve Key Performance Scores

Good or bad, customer feedback is a gift. So much so that almost every franchise system asks customers to comment on their experiences, and even to rate them.

Jack Mackey

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Turning "Old" into "Gold": It's Time To Rethink Your Marketing Media

I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.

Melinda Caughill

CMO Roundtable - Keys To Improving Franchise System Response For Existing Franchisees and Customers

At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.

Franchise Update

New Franchise Registry a Game Changer?

The 2008 financial meltdown has had a lot of bad implications for franchising, mostly by making access to capital much harder.

Darrell Johnson

Right Place, Right Time: Right at Home Founder Sees Continued Growth

As a hospital administrator, Allen Hager had personally seen the anguish that families faced when searching for safe, appropriate, quality home care services for their family members returning home.

Kerry Pipes