Franchisor Profile: Sean Fitzgerald -
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Sean Fitzgerald

Sean Fitzgerald

EVP Franchise Development
BrightStar Care

Sean Fitzgerald is the Executive Vice President of Franchise Development for BrightStar, a medical and non-medical homecare and staffing franchise system with over 260 offices nationwide. He was previously Senior Vice President of Development for Quiznos and prior to that, the National Vice President of Franchise Development for Wireless Zone, a cellular retail chain that exclusively offers Verizon Wireless products and services. Sean joined Wireless Zone in 2007 to direct and oversee the development efforts of the company as it prepared for national expansion. In a little over 2 years, the company grew from under 200 stores to over 475 stores, as they expanded throughout the Southern and Midwestern states. He has over 18 years of franchise executive experience and has worked with startup franchise concepts and larger developed corporations in need of rebranding, giving him a unique insight and perspective in growing, operating and building franchise brands. Prior to Wireless Zone, Sean was COO of a startup women’s fitness franchise that grew to over 100 franchisees and 250 locations in three years. He was also co-founder and COO of an automotive accessory retail chain out of Cincinnati, OH, which grew to a national franchise and eventual IPO trading on the NASDAQ-QTC. Among his many accomplishments, Sean was ranked #1 “Young Ones to Watch,” by 1851 Franchise Magazine in 2012, and was winner of three Franchise Update Conference Star Awards. Mr. Fitzgerald is a graduate of the University of Cincinnati with a B.A. in marketing.


Recent Articles Featuring Sean Fitzgerald

Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 4,374    0
These days, social media is one of the key ways brands nurture relationships with their loyal customer bases. In a lot of ways, a brand's social media presence serves as an overall indicator of the health and strength of a brand. For a brand like Denny's, which has nearly 97 percent brand awareness and a 57-year history, most franchise candidates come to us with some experience with and affinity for the brand.
  • Franchise Update
  • 4,228    206
All franchisors place a high priority on gaining new recruits and responding to contacts from prospective franchisees. But who's setting the pace on performance? Once again, Franchise UPDATE's mystery shoppers hit the phones--and the websites--checking out franchisors from coast to coast to see which were doing the very best work. The best and the brightest were recognized in the 10th annual STAR (Speaking To And Responding) Awards--from the three top national performers to the companies that excelled at fielding telephone contacts or quickly getting back to website leads.
  • John Carroll
  • 2,684    12

Videos Featuring Sean Fitzgerald

Masters of Franchise Development: Sean Fitzgerald
Sean Fitzgerald: Marketing for Lead Generation
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