Germany Feature Articles

Informative articles to support business buyers, franchisees, and franchisors in Germany.

Star Power: A Small Hike in Online Star Ratings Can Boost Conversions by Up to 25%

Increasing your online ratings even a little can boost conversions in big ways.

Uberall
820 Reads 6 Shares

Keller Williams Awards New Master License for Japan

Keller Williams expands to Japan with the award of a new master license, its 10th in Asia

Eddy Goldberg
1,047 Reads 12 Shares

Franchising Pros Share their Views on Innovation Around the Globe

International franchising experts share their thoughts on innovation.

William Edwards
3,248 Reads 15 Shares

Key Principles of International Franchising, Part II

The basics of international franchising, with a focus on Europe, part 2.

Peter Schwarzer
1,961 Reads 43 Shares

U.S. Franchise Trade Mission to Germany & Hungary in November

Franchise Trade Mission to Frankfurt & Budapest takes off this November.

Eddy Goldberg
1,125 Reads 7 Shares

Key Principles of International Franchising, Part I

Reviewing the basics of international franchising, part 1

Peter Schwarzer
2,293 Reads 53 Shares

IHG Opens Its 30th Holiday Inn in Germany

IHG's Holiday Inn brand opens its 30th location in Germany, with 4 more in the pipeline.

Eddy Goldberg
1,347 Reads 7 Shares

Fitness Grows Abroad as U.S. Brands Expand Worldwide

U.S. fitness brands continue their quest for global domination.

Eddy Goldberg
2,809 Reads 39 Shares

3 U.S.-Based Hotel Brands Expand to Africa, Vietnam, and Bali

IHG (Africa), Hyatt Place (Vietnam), and W Hotels (Bali) continue to add rooms overseas.

Eddy Goldberg
2,624 Reads 11 Shares

IHG CEO Calls Past Year's Results in China "Fantastic"

IHG added 100 hotels in China in 2018 and sees more growth ahead.

Eddy Goldberg
2,271 Reads 2 Shares

Expanding Internationally? Avoid These All-Too-Common Gaffes

5 mistakes franchisors can make when expanding overseas.

Ritwik Donde
2,283 Reads 9 Shares

World Talent Rankings Show the Best Countries for Franchising Abroad

Ranking of the world's top 63 countries for talent provides meaningful clues for international expansion.

Eddy Goldberg
2,815 Reads 11 Shares

International Online Holiday Shopping Continues to Grow (Survey)

Online holiday shopping survey shows buying patterns in 9 leading global economies

Eddy Goldberg
1,790 Reads 5 Shares

Top 10 International Expansion Markets for U.S. Franchises

Ranking the top 10 international markets for U.S. firms

Eddy Goldberg
4,072 Reads 17 Shares

It's a New World: Global Consumer Statistics and Trends

Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.

Bill Edwards
7,165 Reads 11 Shares

How Consumer Marketing Varies by Country, Culture, Economy, and Lifestyle

A look at international consumer trends by country, demographics, and more.

William Edwards
5,757 Reads 5 Shares

Naples in April Is the Place To Be for U.S. Firms Expanding to Europe

Europe is a ripe market for U.S. brands - if they know what they're doing.

Peter Schwarzer
9,515 Reads 29 Shares

Growing Abroad? 2018's Best Countries for Global Expansion

Thinking of going global in 2018? These countries are worth a look.

William Edwards
27,124 Reads 18 Shares

Growing Overseas?

Growth-oriented U.S. brands seek opportunities abroad.

William Edwards
2,592 Reads 3 Shares

Nonstop Expansion: Cleaning Up in the Restoration Business

Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.

Kerry Pipes
2,348 Reads 3 Shares

Good News! - April 2017

So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.

Eddy Goldberg
5,725 Reads 10 Shares

Franchising in Singapore

Singapore offers U.S. franchisors opportunities for growth

Peter Schwarzer
14,337 Reads 65 Shares

Predictable Unpredictability: A Look at Global Franchise Development in 2017

Following the unexpected results of the U.S. presidential election in November, U.S. franchisors that our company assists in taking their franchises global, asked us to assess the impact on international franchising in key countries.

William Edwards
1,418 Reads

Cleaning Up for 10 Years: Oxi Fresh Grows Up and Gives Back

I never want to stand still. I always want to be working on something and find ways to improve it, expand upon it, and to be innovative.

Jonathan Barnett
1,758 Reads

11 Brands!: Orchestrating The Dwyer Group's Marketing Charge

Pam Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed.

Kerry Pipes
2,645 Reads

2015 World Outlook: Country-By-Country Economic Forecast

2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.

William Edwards
3,725 Reads 179 Shares

Social Media Roundup: October 14, 2014

Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.

Daniel Lieberman
2,103 Reads

Going Global - Socially: Social Media Use Varies by Country

Increasingly, U.S. franchisors are using social media sites to build brand awareness, attract new customers, focus marketing on their ideal customer demographic, and even to recruit new franchisees.