iSmash Business Overview

About iSmash

iSmash offers an unparalleled experience with smash sessions, black light splatter painting, and axe throwing. Perfect for individuals, families, and corporate events, iSmash provides a safe and fun environment to break away from the mundane. Join us at one of our locations and experience the thrill of smashing, splattering, and throwing, all designed to leave you feeling exhilarated and stress-free.

Business History

The first iSmash location was opened in October 2018 in Rochester, NY. Founder Steven Shortino saw the video online and decided to take a then thought to be wild idea into reality. The initial location was a success from day 1. Sales continued to grow across the first full year in business which was 2019. We were hitting all-time highs in the early parts of 2020. Then the COVID pandemic struck. Due to government mandates, we had to close our business for almost 4 months. But Shortino was determined not to let that slow down his business. He took advantage of the downtime to redo his entire facility and ultimately "re-launch" the business in July of 2020. The initial reception was better than expected at a time filled with apprehension. Towards the end of 2020, sales started to explode and hit record highs. This prompted the founder to consider opening a 2nd location in Syracuse, NY, which he did so successfully in May of 2021. It was around this time also that Shortino began to consider franchising iSmash. iSmash officially became certified to sell franchises in the latter part of 2021. Shortino and his team worked diligently to perfect their franchise offering before launching. iSmash sold its 1st franchise in Tampa, FL in June of 2022. 11 more franchises followed over the next 18 months. The company is showing no signs of slowing down. Expecting to up their franchise units sold and open tremendously over the coming years. As the dominant player in the smash room industry, iSmash is poised to become a national success.