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Fitness Feature Articles

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Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

Service brand franchises honored by the IFA as Franchisees of the Year; others contribute to help the people of Ukraine
  • Eddy Goldberg
  • 3,262 Reads 3 Shares
5 key strategies to help strengthen relationships with customers and other business associates
  • 5,943 Reads 23 Shares
Service brand franchises continue their expansion across all sectors in first 2 months of 2022
  • Eddy Goldberg
  • 3,593 Reads 6 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 15,733,770 Reads 57 Shares
Service brand franchises continue their expansion across all sectors in January 
  • Eddy Goldberg
  • 4,866 Reads 11 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 6,132 Reads 53 Shares
We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 4,792 Reads 20 Shares
Service brand franchises continue to grow across all sectors entering 2022
  • Eddy Goldberg
  • 4,286 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 3,509 Reads 10 Shares
Planet Fitness will acquire more than 100 locations from one of its franchisees
  • Kerry Pipes
  • 6,100 Reads 3 Shares
Multi-unit partners bring Crunch Fitness to Auburn, Alabama market this week
  • Kerry Pipes
  • 5,502 Reads 20 Shares
Jeff's Bagel Run
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3rd annual Franchise Innovation Awards showcase the best of the best in creating new solutions, goods, and services in the face of a 100-year pandemic
  • Kerry Pipes & Eddy Goldberg
  • 12,106 Reads 18 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 6,897 Reads 4 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 9,387 Reads 49 Shares
BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 6,328 Reads 67 Shares
Franchise Business Review’s annual Franchising@Work study on employee engagement and satisfaction includes feedback from more than 4,000 respondents
  • Eric Stites
  • 6,011 Reads 6 Shares
Investments in service brands continue growing as operators from all sectors seek diversification during the ongoing pandemic
  • Eddy Goldberg
  • 4,683 Reads 7 Shares
Planet Fitness takes home Franchise Update’s annual Franchise Marketing Leadership Award for its “United We Move” streaming workout campaign
  • Kerry Pipes
  • 4,637 Reads 35 Shares
Multi-unit operator acquires 13 more existing Club Pilates locations and the licenses for 16 additional locations.
  • Kerry Pipes
  • 5,144 Reads 34 Shares
By improving communication within departments, locations, and other teams, your organization can create a world-class employee experience that people won’t want to leave.
  • Jess Pischel
  • 6,376 Reads 17 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 4,182 Reads 5 Shares
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Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 3,152 Reads 5 Shares
With 102 units, Jamie Weeks is the largest franchisee of Orangetheory Fitness and has no plans to slow down anytime soon
  • Kerry Pipes
  • 17,325 Reads 225 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 9,934 Reads 18 Shares
Multi-unit operators have a distinct advantage to capitalize on the coming post-Covid recovery – if they recognize the changes already under way
  • Darrell Johnson
  • 4,938 Reads 23 Shares
Due diligence for service brands is different, part 2
  • Michael Arrowsmith
  • 3,838 Reads 17 Shares
Are private equity investments in multi-unit operators changing the face of franchising?
  • Darrell Johnson
  • 9,471 Reads 44 Shares
Two multi-unit franchisees, one with 102 Orangetheory Fitness studios, one with 27 Scooter’s Coffee units, on how they’ve responded to Covid-19
  • Franchise Update Media
  • 3,508 Reads 11 Shares
Due diligence for service brands is different, part 1
  • Michael Arrowsmith
  • 4,697 Reads 36 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
  • Christophe Angleys
  • 5,499 Reads 2 Shares
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