Fitness Feature Articles

Fitness Feature Articles

Franchise Sector Showcase

Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

Investments in service brands continue growing as operators from all sectors seek diversification during the ongoing pandemic
  • Eddy Goldberg
  • 4,016 Reads 7 Shares
Planet Fitness takes home Franchise Update’s annual Franchise Marketing Leadership Award for its “United We Move” streaming workout campaign
  • Kerry Pipes
  • 3,584 Reads 35 Shares
Multi-unit operator acquires 13 more existing Club Pilates locations and the licenses for 16 additional locations.
  • Kerry Pipes
  • 4,347 Reads 34 Shares
By improving communication within departments, locations, and other teams, your organization can create a world-class employee experience that people won’t want to leave.
  • Jess Pischel
  • 5,423 Reads 17 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 3,662 Reads 5 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,735 Reads 5 Shares
With 102 units, Jamie Weeks is the largest franchisee of Orangetheory Fitness and has no plans to slow down anytime soon
  • Kerry Pipes
  • 14,941 Reads 224 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 7,934 Reads 18 Shares
Multi-unit operators have a distinct advantage to capitalize on the coming post-Covid recovery – if they recognize the changes already under way
  • Darrell Johnson
  • 4,154 Reads 23 Shares
Due diligence for service brands is different, part 2
  • Michael Arrowsmith
  • 3,320 Reads 17 Shares
Are private equity investments in multi-unit operators changing the face of franchising?
  • Darrell Johnson
  • 8,111 Reads 44 Shares
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Two multi-unit franchisees, one with 102 Orangetheory Fitness studios, one with 27 Scooter’s Coffee units, on how they’ve responded to Covid-19
  • Franchise Update Media
  • 3,101 Reads 11 Shares
Due diligence for service brands is different, part 1
  • Michael Arrowsmith
  • 4,034 Reads 36 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
  • Christophe Angleys
  • 4,649 Reads 2 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 6,524 Reads 3 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 4,305 Reads 16 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 5,213 Reads 18 Shares
Newest acquisition deal takes largest Orangetheory Fitness operator to more than 100 locations.
  • Multi-Unit Franchisee
  • 9,567 Reads 20 Shares
As Covid shuttered businesses in many industries, more franchisees are exploring the service sector, especially non-brick-and-mortar brands
  • Eddy Goldberg
  • 4,196 Reads 5 Shares
Q&A with Kristen Risby, VP of Marketing at Wag N’ Wash Natural Pet Food & Grooming
  • Franchise Update Media
  • 4,952 Reads 295 Shares
Xponential Fitness signs master franchise agreement for 50-plus StretchLab studios in Australia
  • Franchise Update Media
  • 4,259 Reads 1 Shares
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2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 7,512 Reads 19 Shares
Can non-brick-and-mortar service brands be your “vaccine” against another hit to your bottom line in 2021?
  • Eddy Goldberg
  • 4,577 Reads 15 Shares
Xponential Fitness Acquires Rumble Brand Giving the boutique fitness company 9 unique fitness-related brands.
  • Multi-Unit Franchisee
  • 6,622 Reads 9 Shares
21 Female Fast Risers profiled in our “21 for ’21” annual issue on women in franchising: Patti Rother, Vice President of Franchise Development, Scenthound
  • Franchise Update Magazine
  • 5,813 Reads 50 Shares
21 Female Fast Risers profiled in our “21 for ’21” annual issue on women in franchising: Dawn Weiss, Chief Marketing Officer, CycleBar
  • Franchise Update Magazine
  • 5,393 Reads 131 Shares
Christina Russell chronicles her franchising journey to CEO of Radiance Holdings, parent of Sola Salon Studios & The Woodhouse Day Spa
  • Franchise Update Media
  • 8,266 Reads 28 Shares
21 Female Fast Risers profiled in our "21 for '21" annual issue on women in franchising: Ariana Chernin, Co-Founder & Co-CEO, The Barre Code
  • Franchise Update Magazine
  • 4,290 Reads 19 Shares
2021’s Mega 99 list ranks the country’s largest multi-unit franchisee by unit count, including their brands
  • Ritwik Donde 
  • 15,319 Reads 26 Shares
Yonas Hagos arrived in the U.S. after spending his childhood in a refugee camp in Sudan. Today he operates 27 franchised units – with more on the way.
  • Kerry Pipes
  • 7,626 Reads 9 Shares
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