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Home Service Feature Articles

Franchise Sector Showcase

Informative Home Service franchise articles to support business buyers, franchisees, and franchisors.

The release of the 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 870 Reads 2 Shares
How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
  • Franchise Update Media
  • 1,711 Reads 4 Shares
Due diligence for service brands is different, part 2
  • Michael Arrowsmith
  • 1,323 Reads 17 Shares
The tech that's working best for N-Hance Wood Refinishing in the pandemic
  • Franchise Update Magazine
  • 1,855 Reads 6 Shares
Mr. Rooter Plumbing, an essential service, has done well despite the pandemic
  • Doyle James
  • 2,743 Reads 10 Shares
PuroClean 5-unit franchisee explains why he chose a service brand to invest in
  • Keegan Trudgen
  • 2,596 Reads 29 Shares
Can non-brick-and-mortar service brands be your “vaccine” against another hit to your bottom line in 2021?
  • Eddy Goldberg
  • 2,005 Reads 15 Shares
Whether new to franchising or looking to diversify your existing portfolio, service brands offer a relatively low-cost option with rapid start-up times
  • Don Daszkowski
  • 3,327 Reads 28 Shares
Neighborly acquires Precision Door Service for its fifth acquisition during 2020, now giving the franchisor 28 brands and more than 4,500 franchises
  • Multi-Unit Franchisee
  • 2,005 Reads 2 Shares
Home improvement brand Bloomin’ Blinds CEO Kelsey Stuart says the shift to WFH has helped his company thrive during the pandemic
  • Franchise Update Media
  • 1,658 Reads 2 Shares
Jason Kapica, president of Dryer Vent Wizard, is thankful the company was acquired by Neighborly before Covid-19 arrived
  • Franchise Update
  • 1,615 Reads 30 Shares
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Challenge the Pros asks TruFusion CEO & co-founder Mike Borden how Covid-19 has changed his company’s franchise development strategy
  • Mike Borden
  • 2,530 Reads 44 Shares
At Authority Brands, all 7 service brands are taking advantage of Covid-19 to recruit like never before
  • Mike Pearce
  • 2,379 Reads 44 Shares
Mike Bidwell, CEO of Neighborly, offers 5 leadership lessons he’s learned during Covid-19
  • Mike Bidwell
  • 5,747 Reads 69 Shares
20 female franchise leaders share their advice on getting to the C-suite.
  • Kerry Pipes
  • 4,410 Reads 77 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 1,921 Reads 12 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 6,032 Reads 12 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 3,088 Reads 1 Shares
It you want to own your own business, but don't want to build it from the ground up, buying a home services franchise may be your ideal solution.
  • Emma Pearson
  • 7,250 Reads 12 Shares
Owning a house comes with a lot of maintenance responsibilities. Not everyone has the time or knowhow needed to take care of them themselves and even if they do, they may feel it is worth paying to outsource the work so they can concentrate on what matters most to them such as their family, friends, work, or hobbies.
  • Emma Pearson
  • 7,013 Reads 6 Shares
The home services marketplace is estimated to be around $400 billion and there are no signs of its growth slowing down any time soon.
  • Emma Pearson
  • 6,885 Reads 37 Shares
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Now may be the ideal time to invest in a home services franchise for multiple reasons. Spending on home renovations and repairs is expected to stay strong according to the Leading Indicator of Remodeling Activity (LIRA) report by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University.
  • Emma Pearson
  • 13,101 Reads 118 Shares
There are about 126 million households in the United States according to the U.S. Census Bureau. This translates into an endless supply of customers seeking good and reliable home maintenance assistance whether it be for their gardens, houses (inside and out), pools, or driveways!
  • Emma Pearson
  • 72,053 Reads 417 Shares
Outsourcing work that needs to be done on their homes, whether it be on the outside or inside, is something many time pressed Americans are doing.
  • Emma Pearson
  • 34,186 Reads 291 Shares
A conversation with Valerie Kinney, vice president of marketing at CertaPro Painters, provides insights into the realities of franchising, how CertaPro fosters collaboration with franchisees, and recent examples of staying relevant with marketing strategies (their "50 Shades of Gray Paint" video, for example).
  • Philip St. Jacques
  • 2,344 Reads 6 Shares
We're all in search of the "golden leads" year after year. We all say we are willing to pay whatever it takes to speak with qualified candidates who have an interest in our business.
  • Marc Kiekenapp
  • 2,124 Reads 83 Shares
Sales intelligence gives you the competitive edge. Growth companies know that if you're not guarding your front and backside, you'll fall behind in the race. They keep smart and savvy by gathering data, insights, and profiling information from their franchisees, sales people, and competitors. Periodic feedback sets you atop of and in tune with the highly competitive recruitment environment. You can reap the rewards and gain the inside track on building a better, more attractive franchise program for franchisees.
  • Steve Olson
  • 3,040 Reads 7 Shares
Wouldn't it be great if you could call a home repair service, book an appointment, and be guaranteed they'd show up on time (and not within a four-hour window!), be courteous and respectful, and perform a reliable, professional job?
  • 2,209 Reads 11 Shares
For a man who values family so highly, Jeff Rogers has accomplished a lot in the world of business and franchising. He's been at the top of his class in advertising, winning numerous awards; a turnaround specialist advising troubled companies (more awards); and has taken the helm at more than one struggling franchise company, where he worked his magic to transform a loser into a winner (yes, more awards, including 1997 Turnaround Entrepreneur of the Year from Inc. magazine, IBM, and Deloitte.)
  • Debbie Selinsky
  • 4,476 Reads 6 Shares
Steven Rogers has set his company apart from the crowd with a winning formula on acquiring franchise systems in the residential services field. As president and chief executive officer of the Franchise Company, Rogers has amassed 9 franchise operations that provide services to more than 400,000 customers through a network of more than 2,000 franchisees employing 8,500 workers.
  • Joan Szabo
  • 2,423 Reads 1,021 Shares
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