Sweet & Sassy Franchise Overview

About Sweet & Sassy

Sweet & Sassy is a cutting-edge children's salon, trend-setting retail store and the perfect celebration place! Customers enjoy top-quality services including haircuts, up-do's, mini-manicures, minipedicures, ear piercing, spa and glam girl packages, and a selection of five signature birthday parties.

Franchise History

Once upon a time in 2003, Dawn Drake Clarke, the company’s Founder and CEO had a vision for Sweet & Sassy®. A few years before the first Sweet & Sassy® store opened in July 2004, Dawn observed that no one was meeting the need for exceptional customer service in the children’s hair industry. She took her own two children to a local children’s salon chain and found the waiting area to be dirty, the staff unpleasant, and no receptionist on hand to help with booking appointments. In addition, the haircuts themselves were low-quality. After talking to friends, she discovered that they also had similar negative experiences. Despite these sad facts, she noticed this kids’ salon still appeared to have a booming business. Why? It was the only place a parent could take their child for a haircut without tears. This is when she knew she could do better – much better.