Taco Bell Business Overview

Quick Business Facts
Founded: 1962
Franchising Since: 1964
Industries: , , , ,
Resources: » Consumer Information

About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company's Top 10 Most Innovative Companies in the World.

Company History

The founder of Taco Bell, Glen Bell, started with a hot dog stand in San Bernardino, California in 1946. After experimenting with alternative food items, he opened three Taco-Tia (his initial attempts were named for his daughter) stands between 1954 and 1955, which he later sold to his partners. He then opened the first Taco Bell in Downey, California on March 21, 1962.

In 1975, Glen tendered his resignation as Chairman of the Board. Three years later, he sold Taco Bell's 868 units, to PepsiCo, Inc. The deal was some six months in the making and ended with Glen Bell as a major PepsiCo shareholder and millions richer.

In 1977 the first international unit opens in Guam, and in 1984 Taco Bell replaces its original mission-style restaurants. Drive-thru windows are also installed.

In 1995 PepsiCo Restaurant International (PRI) is the global management unit for the Taco Bell, KFC, and Pizza Hut international business.

In October of 1997, PepsiCo announced a spin-off of its three franchises -- KFC, Pizza Hut, and Taco Bell -- which combined them into one new publicly owned company, Tricon Global Restaurants, Inc.

In May of 2002, Tricon Global Restaurants Inc. changes its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants.

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Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant.

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