The Sheik Sandwiches Franchise Overview

About The Sheik Sandwiches

In 1972, brothers Samir “Sam” and Munir “Mike Senior” Salameh, along with their wives Suad “Sue” and Basima, opened the first Sheik restaurant on the corner of 18th Street and Main Street in Jacksonville, Florida. That restaurant still operates today. From the very beginning the brothers knew that the keys to any successful restaurant are great service and great food. Through the years, the chain has grown from one location to multiple locations across the Jacksonville area - all owned and operated by family members. During that time period, The Sheik became known for selling the best “Steak in a Sack” or steak pita and for its “Camel Rider,” or deli meat pita. The chain also originated the “Cherry Limeade,” The Sheik’s version of a black cherry and lime soft drink. All three items have gone on to become ubiquitous throughout the South and synonymous with the Jacksonville dining scene - even garnering an article in The New York Times.