2017 AFDR Highlights: Recruitment Budgets - Where the Money Goes

2017 AFDR Highlights: Recruitment Budgets - Where the Money Goes

This is the second in a series of highlights from the 2017 Annual Franchise Development Report (AFDR). The 2017 AFDR, unveiled in late September at the Franchise Leadership & Development Conference, is based on responses from 167 franchisors representing 60,989 units (51,789 franchised and 9,200 company-owned).

Participants in the survey consisted of franchisors that completed an extensive online questionnaire. Responses were aggregated and analyzed to produce a detailed look into the recruitment and development practices, budgets, and strategies of a wide cross-section of franchisors. The data and accompanying commentary and analysis provide the basis of the 2017 AFDR (ordering information is below).

This week: Recruitment budgets: Where the money goes, by category.

Planned allocation of respondents' 2017 recruitment budgets remained essentially the same as in previous years, with some variation in print and trade show spending. At 49 percent, spending on digital continues to increase, and is expected to continue growing and account for half or more of all recruitment spending this year. One reason: prospects' use of mobile devices to explore franchise opportunities continues on its own growth trajectory. Spending on print has stabilized after a few years of decline, while budgeting for trade shows (17 percent) and public relations (13 percent) remained about level with 2016.

Where the Mony Goes?

Next week: Where the digital money goes, by category.

Ordering Information
The complete 2017 AFDR, with analysis and benchmarks, is available for $345. For ordering information, call Sharon Wilkinson at 800-289-4232 x202, email sales@franchiseupdatemedia, or click here.

Share this Feature

Reader Reactions:

comments powered by Disqus
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Premium Services

Multi-Unit Franchising Conference Business Opportunity

Multi-Unit Franchising Conference
Make deals with the most powerful players in Multi-Unit Franchising. Our...

Hot Dish Advertising Business Opportunity

Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro...

Scorpion Business Opportunity

Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your...

Vya Business Opportunity

Vya
Engaging franchisees in local marketing takes more than just technology....

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

Proven Match Business Opportunity

Proven Match
Proven Match provides science-based insights and screening tools to...

Direct Capital Franchise Group Business Opportunity

Direct Capital Franchise Group
Direct Capital, an established national direct franchise lender has...

IMN Business Opportunity

IMN
IMN creates engaging and relevant lifestyle, entertainment, and industry...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Subscribe to Franchise Update Sales Report

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)