2022 Innovation Award Winners
The fourth annual Franchise Innovation Awards have been wrapped up. This year’s contest generated more than 100 entries in four main categories and 22 subcategories. Franchise innovators, game-changers, and disruptors were evaluated on their efforts to create and implement the most original and successful campaigns in four categories: Marketing & Branding, Operations & Technology, Products & Services, and Human Resources. A team of judges evaluated each entry independently based on a brand’s stated objective, the problem or improvement targeted, and the metrics they provided about the results. The winners were announced at the Franchise Customer Experience Conference.
Marketing & Branding (8)
Best Big Budget Campaign: Uberrito Fresh Mex
Best Digital Campaign: Wild Birds Unlimited
Best Limited Budget Campaign (under $1 million): Wild Birds Unlimited
Best Loyalty App: Blaze Pizza
Best PR Campaign: Goldfish Swim School
Best Social Media Campaign: Camp Bow Wow
Cause Marketing Champion: Kiddie Academy
Local Marketing Leadership: Handyman Connection
Operations & Technology (7)
Most Innovative Building Design, Remodel, or Prototype: Inspire Brands
Most Innovative Consumer Self-Service Tools: Pillar To Post
Most Innovative Franchisee Support: Wild Birds Unlimited
Most Innovative Operations Team: Smoothie King
Most Innovative Supply Chain Improvements: Shawarma Press
Most Innovative Use of Data: Blaze Pizza
Most Innovative Use of Technology: Checkers & Rally’s
Products & Services (5)
Most Innovative Product Introduction: Hand & Stone
Most Innovative Service Introduction: Plumbing Paramedics and Heating + Air Paramedics
Most Innovative Use of Customer-Facing Digital Tools: School of Rock
Most Innovative Use of Technology—Products: Xponential Fitness
Most Innovative Use of Technology—Services: Checkers & Rally’s
Human Resources (2)
Most Innovative Employee Hiring: Goldfish Swim School
Most Innovative Employee Retention: Handyman Connection
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FEATURED IN
Franchise Update Magazine: Issue 3, 2022