MRCO To Expand Hawaiian Bros With 34-Unit Deal

MRCO is bringing 34 Hawaiian Bros Island Grill restaurants to North Carolina, West Central Georgia, and North Alabama through a new development agreement. The multi-unit group, which operates nearly 90 Taco Bell locations, will rely on 45 years of franchising experience to introduce the island-inspired concept to the Southeast.

The company's second-generation leadership team, Amin Ferdowsi, Imaan Ferdowsi, Shareef Aminmadani, and Shabnam Aminmadani, will oversee site selection, development, and growth across the region. The four are following in the MRCO footsteps of entrepreneurs Farzin Ferdowsi and Homey Aminmadani.

"We are thrilled to be joining the Hawaiian Bros family and increasing the brand's presence in fantastic Southeast markets where we know the region. Our entire organization is ecstatic, and many are ready to grow their careers even further with us because of this fresh expansion within our organization," Ferdowsi said. "The craveability of the island-inspired menu and community-forward culture of Hawaiian Bros is what drew us to the brand. We can't wait to share the Hawaiian Bros experience with more communities across the Southeast in the coming years."

Based in Nashville, the MRCO plans to open Hawaiian Bros restaurants during the next five years. The first restaurant is scheduled to open in early 2026.

Carey Malloy, chief development officer at Hawaiian Bros, said MRCO is a strong match for the concept's growth goals.

"The expertise they possess and passion they hold for our brand make MRCO an ideal franchisee," Malloy said. "Growing in the Southeast is a huge milestone for our brand and supports our goal to develop in several key markets across the United States. With years of experience under their belt, the team at MRCO is the perfect group to expand Hawaiian Bros in Alabama, Georgia, and North Carolina. They have big plans for the greater Southeast region, and we're lucky to have them as a part of our 'ohana.'"