Buffalo Wild Wings Zee Going Big

Buffalo Wild Wings Zee Going Big

Diversified Restaurant Holdings, Inc. (DRH) was already the largest franchise operator in the Buffalo Wild Wings system, and now the group has opened its 63rd location. The newest restaurant just opened in Bradenton, Florida last month in a 6,000 square-foot space featuring seating for more than 200 inside and out, and the STADIA format, an open-space, stadium-like design that provides easier game viewing and socializing.

DRH now operates 63 Buffalo Wild Wings restaurants in key markets throughout Florida, Illinois, Indiana, Michigan, and Missouri. The company also owns and operates 19 Bagger Dave's restaurants in Indiana, Michigan, and Ohio.

DRH President and Chief Executive Officer Michael Ansley said, "The opening of our newest Buffalo Wild Wings restaurant advances our growth strategy, which is focused on expanding our Buffalo Wild Wings restaurant portfolio. We are confident that this strategy will enhance our financial performance and margins as we further leverage our operational infrastructure, upgrade our BWW restaurants to the STADIA format, and benefit from the high and increasing visibility and popularity of the Buffalo Wild Wings brand on a national level."

The company now has 16 Buffalo Wild Wings locations in Florida with more on the way. Ansley said, "This new Buffalo Wild Wings location is the first of two Buffalo Wild Wings locations we plan to open in 2016 and builds on our significant presence in Florida, which is concentrated in prime markets on its west coast. Its site placement is an ideal location for us as it includes several major national retailers with customer demographics that align very well with our large sports-minded customer base."

Published: May 4th, 2016

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