Exactly one week from today, hundreds of CMOs, marketing VPs, and other franchise marketing executives - along with dozens of technology and marketing providers - will be gathered in Atlanta for the annual Franchise Consumer Marketing Conference. This must-attend event for franchise consumer marketing pros kicks off Tuesday morning, June 20, with concurrent opening workshops. This will be followed by a workshop called "Build Your Crisis PR Plan," led by William Espey, branding creative lead at Chipotle.
"Whether you have been there every year, missed a few years or are brand new, you won't want to miss this year," says Susan Boresow, president of Title Boxing Club, and this year's Conference Chair. "I guarantee that this will be a strong investment, not only in your people, but also with your brand."
The workshops, sessions, and presentations will be led by Conference Advisory Board members and franchisors. Day One topics include brand positioning, content marketing, programmatic media, local store marketing, and mobile marketing. Day Two will feature succession planning, understanding today's mountains of data, lead generation to drive revenue, digital media, marketing to Hispanics/Latinos, choosing the right technology, disruptive marketing, communications compliance, inter-departmental collaboration, and best practices for ordering and delivery.
Two keynote speakers also will share their expertise. Day One (Tuesday) features Robert Stephens, Geek Squad founder and former chief technology officer for Best Buy. On Day Two (Wednesday), the conference will close with a participatory session called "Customer Experience vs. Customer Service - What's the Difference?" led by Seth Mattison, a workforce strategist and management trendspotter who led a business solutions roundtable at last September's Franchise Leadership & Development Conference.
An additional benefit, and a feature of all Franchise Update Media conferences, is ample time and opportunity to network with other franchise marketing executives, including members of the Advisory Board, during the two-day event. In addition to meeting with peers in the Sponsor Networking Gallery, attendees also can learn what the exhibitors have to offer in the way of solutions.
This is the only industry conference of its kind that focuses on the most essential topics to franchise consumer marketers. Whether you are in food, retail, or service, you're sure to find value you can take back home during the two-day event.
The conference will be held June 20-21 in Atlanta at the InterContinental Buckhead. To learn more about the conference, register, or download the app, click here or call 800-289-4232 x202.
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