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Local Store Marketing (LSM)

Local store marketing is critical for driving customers and revenue to your business. LSM provides business owners with the opportunity to educate and engage customers in their markets and territories. Loyal customers become brand advocates, a great addition to your local store marketing toolkit.

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Clayton Kendall
Clayton Kendall provides franchise communities nationwide with comprehensive branded merchandise programs leading to greater brand exposure, cost-savings, streamlined operations and brand compliance.
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Sky Zone
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Sky Zone
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Sky Zone
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Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 14,831 Reads 11 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 15,549 Reads 8 Shares
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 22,924 Reads 14 Shares
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 22,017 Reads 4 Shares
How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 9,996 Reads 6 Shares
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 4,574 Reads 12 Shares
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 5,775 Reads 81 Shares
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 3,012 Reads 2 Shares
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 3,979 Reads 3 Shares
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 3,563 Reads 39 Shares
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
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Modern Market Eatery
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Modern Market Eatery
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Modern Market Eatery
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Inspire your franchisees to spread the word (of mouth!)
  • Martha France
  • 7,194 Reads 36 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 4,327 Reads 93 Shares
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 2,734 Reads 20 Shares
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 6,316 Reads 13 Shares
While the conventional method of using interests and behaviors to segment an audience still exists in large scale, the more recent tactic of connection-based targeting is quickly picking up traction because of its versatility and effectiveness.
  • Todd Juneau
  • 7,660 Reads 1,014 Shares
For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.
  • Franchise Update
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Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • John DiJulius
  • 3,158 Reads 3 Shares
Dunkin' Donuts Power Team To Open 69 New Restaurants In Louisiana. Longtime multi-unit franchisee Vik Patel, Super Bowl Quarterback Drew Brees, and former New York Giants offensive lineman David Diehl Bringing Rush of Donuts To The Bayou State.
  • Multi-Unit Franchisee
  • 24,162 Reads 1 Shares
We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
  • Eddy Goldberg
  • 19,378 Reads 1 Shares
With so much attention on social media and digital marketing, it's easy to neglect one of the oldest, most effective ways to reach your customers and attract new ones: four walls branding and neighborhood marketing.
  • Tom Feltenstein
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Leasecake
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Leasecake
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Leasecake
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Just released: State of Local Marketing Report from Brandmuscle provides data, trends, advice, and guidance for 2017 (free download).
  • Brandmuscle
  • 2,188 Reads
When a competitor set up shop too close to Michael Geiger's Moe's Southwest Grill, he and his partner John Iaquinta fired back with a volley of cheese dip.
  • Helen Bond
  • 33,552 Reads 3 Shares
Multi-unit franchisees working together with their brands, and on their own at the local level, can rely on certain tools and strategies to help build their success.
  • Alex Vaccaro
  • 17,426 Reads 1 Shares
"Global Director of Buzz" was Stacey Kane's title when she worked for AmRest Holdings, a Wroclaw, Poland-based company with more than 900 restaurants in 12 countries in Eastern and Central Europe.
  • Kerry Pipes
  • 2,283 Reads 3 Shares
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
  • Jim Bender
  • 2,110 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
  • Kerry Pipes & Eddy Goldberg
  • 6,817 Reads
Impress your candidates with your brand's marketing expertise - and step out in front of the competition!
  • Jim Bender
  • 3,420 Reads 1,014 Shares
Rose Colarossi, a high-energy multi-unit franchisee from Frisco, Texas, likes to open remarks about her franchising career with this question: "Which came first: the mama or the egg?"
  • Debbie Selinsky
  • 6,588 Reads 1 Shares
MFV Expositions, the International Franchise Association and Franchise Update Media Join Forces for an All-Day, Educational Event in New York City on June 18, Exclusive to Multi-Unit Franchise Owners
  • Franchise Update Media
  • 7,406 Reads
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