How to Create a Content Marketing Plan, Step by Step

How to Create a Content Marketing Plan, Step by Step

How to Create a Content Marketing Plan, Step by Step

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” (Content Marketing Institute)

Pretty basic. But what content do you have to meet this definition? And how do you find a way to generate it (in-house or outsource?) There are many suppliers and online resources glad to help you answer those questions—and many more “how-to’s” about the nitty-gritty details of successfully executing this growing, and effective, approach to consumer marketing.

One recent offering (online, free) comes from Semrush, an online visibility management and content marketing SaaS platform. Published on its website, the blog’s title is self-explanatory: “Content Planning: How to Create a Content Plan, Step by Step.”

Written by Ana Camarena, the blog breaks the “how-to” into six steps, and is replete with, well, content, including advice and tips, infographics, pointers to free tools, data, screen shots, and yes, those six steps:

1. Build a Clear Content Strategy

2. Create Your Template

3. Find the Right Topics

4. Assign Tasks (and Set Deadlines)

5. Schedule in Advance 

6. Measure the Results

Following the six steps, the blog concludes with a section called, Build Your First Content Plan.

Writes Camarena, “No matter the types of content you create (such as images, videos, or blog posts). Or the platforms you use to distribute it (such as Instagram, YouTube, or your blog). Here’s how to create your content plan, step by step.”

 

Published: April 27th, 2023

Share this Feature

Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT

Recommended Reading:

The Human Bean
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Jeff's Bagel Run
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

High AUVs + 8-hour operating days in a food category that’s not oversaturated = an eggs-straordinary life.
Request Info
Movita offers natural fruit smoothies, fresh-squeezed Juices, acai bowls, cold brews, fresh wellness shots, and Natural Supplements. All our products...
Cash Required:
$125,000
Request Info

Share This Page

Subscribe to our Newsletters