Learn. Lead. Grow. The 2021 FLDC was a cause for celebration!

By: Kerry Pipes & Eddy Goldberg | 4,549 Reads | 6 Shares

Featured in: Franchise Update Magazine: Issue 4, 2021

%3Cp%3EAfter+a+2-year+Covid-induced+hiatus%2C+the+Franchise+Leadership+%26+Development+Conference+%28FLDC%29+returned+to+Atlanta%2C+%26lt%3Blive+and+in+person%21%26gt%3B+The+event%2C+which+focuses+on+recruitment+and+sales%2C+drew+nearly+450+attendees+to+Atlanta%26rsquo%3Bs+InterContinental+Buckhead+hotel+this+past+October+19%26ndash%3B21.%3C%2Fp%3E%0D%0A%3Cp%3EThe+conference+theme+this+year+was+%26ldquo%3BLearn.+Lead.+Grow.%26rdquo%3B+While+the+focal+point+on+paper+was+system+growth+and+development%2C+attendees+and+suppliers+were+visibly+excited+to+be+back+together+again+after+a+year+and+a+half+of+Covid+restrictions.+Sessions+were+packed+and+hallway+conversations+livelier+than+ever.+Speakers+brought+palpable+energy+to+their+presentations.+Both+keynote+speakers+received+standing+ovations.+These+were+people+eager+to+put+Covid+behind+them+and+hone+in+on+the+opportunities+ahead.%3C%2Fp%3E%0D%0A%3Cp%3EKeynote+speakers+this+year+were+Jesse+Itzler+and+Jim+Knight.+Itzler+is+co-founder+of+Marquis+Jet%2C+author+of+the+%26lt%3BNew+York+Times%26gt%3B+bestseller+%26lt%3BLiving+with+a+SEAL%2C%26gt%3B+and+one+of+the+owners+of+the+NBA%26rsquo%3Bs+Atlanta+Hawks.+Knight+is+a+business+culture+catalyst%2C+former+Hard+Rock+International+executive%2C+and+author+of+%26lt%3BCulture+That+Rocks%26gt%3B+and+%26lt%3BLeadership+That+Rocks%2C%26gt%3B+which+was+released+in+May.%3C%2Fp%3E%0D%0A%3Cp%3ETimely+and+topical+sessions+led+by+industry+experts+and+experienced+sales+and+development+executives+were+packed%2C+some+with+standing+room+only.+The+sold-out+Exhibit+Hall+offered+ample+opportunities+for+attendees+to+socialize+and+talk+business+with+their+peers+and+a+wide+variety+of+suppliers+to+explore+business+solutions%2C+strategies%2C+products%2C+and+services.%3C%2Fp%3E%0D%0A%3Cp%3EThe+conference+was+supported+by+more+than+60+sponsors.+New+this+year+was+a+partnership+between+Franchise+Update+Media+and+the+IFA%2C+who+decided+to+combine+their+previously+scheduled+fall+gatherings+into+one.+Platinum+sponsors+were+ChoiceLocal+and+CustomerID.+Gold+sponsors+were+919+Marketing%2C+Boefly%2C+Consumer+Fusion%2C+FranConnect%2C+Hot+Dish+Advertising%2C+and+Synuma.+ApplePie+Capital+once+again+sponsored+the+annual+STAR+Awards+dinner+at+Maggiano%26rsquo%3Bs+Little+Italy.%3C%2Fp%3E%0D%0A%3Ch2%3ETuesday%2C+Day+1%3A+Workshops%3C%2Fh2%3E%0D%0A%3Cp%3EThe+conference+kicked+off+with+a+full+day+of+concurrent+workshops%3A+the+annual+CEO+Summit%2C+IFA%26rsquo%3Bs+Fran-Guard+program%2C+and+two+in-depth+workshops+on+sales+and+development.%3C%2Fp%3E%0D%0A%3Cp%3EThe+CEO+Summit+is+an+unparalleled+opportunity+for+franchise+CEOs%2C+presidents%2C+and+founders+from+widely+different+brands+to+spend+a+full+day+working+through+common+problems+with+their+peers.+The+room+was+divided+into+roundtables+at+which+small+groups+brainstormed+solutions+on+topics+that+included+leading+in+complicated+times%3B+Covid%26rsquo%3Bs+impact+on+franchisee%2Ffranchisor+relationships+and+maintaining+brand+standards%3B+a+presentation+from+IFA+CEO+Matt+Haller+on+current+and+future+legislative+challenges+for+franchising%3B+helping+franchisees+manage+today%26rsquo%3Bs+workforce+challenges%3B+and+the+role+of+CEOs+in+the+development+process.+The+all-day+meeting+was+facilitated+by+this+year%26rsquo%3Bs+Conference+Chair+John+Teza%2C+president+and+CDO+at+Hand+%26+Stone+Massage+and+Facial+Spa.%3C%2Fp%3E%0D%0A%3Cp%3EHaller+urged+the+leaders+in+the+room+to+get+involved+in+influencing+governmental+decisions+and+highlighted+the+IFA%26rsquo%3Bs+six+advocacy+priorities+for+the+coming+year%3A+stopping+the+PRO+Act%2C+protecting+independent+contractor+status%2C+mitigating+joint+employer+regulations%2C+preventing+overreach+by+the+FTC%2C+clarifying+the+vaccine+employer+mandate%2C+and+stopping+or+mitigating+tax+increases.+While+some+franchisors+and+franchisors+have+become+quite+large%2C+he+pointed+out+that+50%25+of+brands+still+have+25+or+fewer+locations.%3C%2Fp%3E%0D%0A%3Cp%3ECatherine+Monson%2C+CEO+of+Propelled+Brands+and+now+serving+in+her+second+year+as+IFA+chair%2C+added%2C+%26ldquo%3BThe+most+important+thing+you+can+do+is+contact+your+franchisees%26mdash%3Bactivate+them+to+tell+their+individual+stories+about+how+legislation+is+affecting+them.%26rdquo%3B+She+said+the+IFA+is+happy+to+help+with+this.+The+stakes+are+high.%3C%2Fp%3E%0D%0A%3Cp%3EIn+a+separate+room%2C+participants+were+busy+in+the+all-day+Fran-Guard+session%26mdash%3Bthe+IFA%26rsquo%3Bs+sales+management+and+compliance+program+designed+to+help+senior+executives+learn+how+to+take+proactive+steps+to+reduce+risks%2C+manage+growth%2C+and+build+a+stronger%2C+healthier+system.%3C%2Fp%3E%0D%0A%3Cp%3ETwo+all-day+tracks%26mdash%3B+%26ldquo%3BMaximize+Sales+Performance%26rdquo%3B+and+%26ldquo%3BFranchisee+Recruitment+Marketing%26rdquo%3B%26mdash%3Btook+place+concurrently+on+a+busy+Day+1.%3C%2Fp%3E%0D%0A%3Cp%3EThe+morning+session+of+the+Sales+Performance+track+focused+on+refining+sales+basics%2C+with+sales+pros+sharing+how+they+move+prospects+from+leads+to+engaged+candidates+to+successful+franchisees.+Paul+Pickett%2C+longtime+CDO+at+Wild+Birds+Unlimited%2C+moderated+a+panel+consisting+of+Jim+DiRugeris%2C+CDO+at+Celebree+School%3B+Carrie+Evans%2C+vice+president+of+franchise+development+at+Chicken+Salad+Chick%3B+John+Lancaster%2C+vice+president+of+emerging+markets+and+franchise+development+at+Choice+Hotels%3B+and+Patti+Rother%2C+vice+president+of+development+at+Scenthound.%3C%2Fp%3E%0D%0A%3Cp%3EThe+afternoon+session+focused+on+creating+a+career+path+for+development+executives.+Michael+Arrowsmith%2C+COO+at+Pinch+A+Penny%2C+moderated.+Panelists+were+Tim+Courtney%2C+vice+president+of+development+at+PuroClean%3B+Eric+Little%2C+former+CDO+of+Right+At+Home%3B+Tom+Monaghan%2C+senior+vice+president+of+franchise+recruitment+at+CertaPro+Painters%3B+and+Clare+Moore%2C+head+of+franchising+at+Tide+Dry+Cleaners.+Discussion+topics+included+how+many+new+franchisee+deals+will+it+take+to+meet+brand+goals%3B+what+kind+of+spending+is+required+to+execute+a+brand%26rsquo%3Bs+development+plan%3B+and+how+to+build+a+recruitment+budget+so+your+message+reaches+the+right+prospects+with+the+right+frequency+at+the+right+times.%3C%2Fp%3E%0D%0A%3Cp%3EThe+morning+session+of+the+Recruitment+Marketing+track+focused+on+building+a+2022+recruitment+program+and+budget.+Moderated+by+Jayson+Pearl%2C+president+of+ServiceScore%2C+the+panelists+were+Pete+Lindsey%2C+vice+president+of+franchise+development+at+The+Entrepreneur%26rsquo%3Bs+Source%3B+Kristen+Pechacek%2C+chief+growth+officer+at+MassageLuXe%3B+and+D%26rsquo%3BWayne+Tanner%2C+senior+vice+president+of+franchise+development+at+N-Hance+Wood+Refinishing%2C+who+shared+their+experiences+and+perspectives+on+the+components+of+building+successful+recruitment+programs+and+budgets.%3C%2Fp%3E%0D%0A%3Cp%3EThe+afternoon+session+for+this+track+dug+into+understanding+today%26rsquo%3Bs+customers%2C+whose+behaviors+and+preferences+have+been+altered+by+a+year+of+lockdowns%2C+mandates%2C+and+uncertainty.+Moderated+by+Terri+McCulloch%2C+vice+president+of+business+development+at+Any+Lab+Test+Now%2C+panelists+were+Tom+Carr%2C+CMO+at+Chicken+Salad+Chick%3B+Christina+Chambers%2C+CDO-Americas+at+InXpress%3B+Richard+Leveille%2C+CDO+at+Twist+Brands%3B+and+Kim+Robinson%2C+director+of+franchise+development+at+AAMCO%2C+who+explored+topics+that+included+creating+an+ideal+candidate+profile+and+how+to+tailor+your+communications+to+prospects.%3C%2Fp%3E%0D%0A%3Cp%3E%26ldquo%3BSpeak+their+language+and+use+photos+on+your+recruitment+website+of+people+who+reflect+the+kind+of+prospect+you+want%2C%26rdquo%3B+said+Leveille.+Chambers+added%2C+%26ldquo%3BWe%26rsquo%3Bre+looking+for+achievers%2C+so+we+use+words+like+%26lsquo%3Bcontrol%26rsquo%3B+and+%26lsquo%3Bdominate%26rsquo%3B+to+help+attract+the+right+candidates.%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3EThe+day+concluded+with+the+opening+of+the+Networking+Reception+in+the+Exhibit+Hall.+Attendees%2C+panelists%2C+and+suppliers+mingled+to+talk+about+personal+and+professional+endeavors.+Food+and+drinks+were+available+during+the+entire+3+hours+and+helped+bring+a+busy+day+of+education+and+networking+to+a+close.%3C%2Fp%3E%0D%0A%3Ch2%3EWednesday%2C+Day+2%3A+Keynotes+and+sessions%3C%2Fh2%3E%0D%0A%3Cp%3EThe+day+began+early+with+a+continental+breakfast+awaiting+attendees+before+the+first+keynote+address.+Keynote+speakers+are+always+a+big+part+of+every+FLDC+and+this+year+was+no+exception.%3C%2Fp%3E%0D%0A%3Cp%3EIn+the+morning+keynote%2C+Itzler%26rsquo%3Bs+disarmingly+casual+appearance+belied+a+passionate+entrepreneur+and+motivational+speaker+who+encouraged+attendees+to+pursue+their+desires+and+prioritize+the+things+in+their+lives+they+consider+most+important.%3C%2Fp%3E%0D%0A%3Cp%3E%26ldquo%3BThe+limitations+we+put+on+ourselves+are+self-imposed%2C%26rdquo%3B+he+said.+%26ldquo%3BPain+and+discomfort+make+our+brains+say+%26lsquo%3BStop.%26rsquo%3B%26rdquo%3B+Yet+with+dedication%2C+determination%2C+hard+work%2C+and+even+failure%2C+he+urged%2C+you+can+accomplish+what+you+want.+Summing+up+his+motivational+presentation%2C+he+said%2C+%26ldquo%3BWe+didn%26rsquo%3Bt+come+this+far+to+only+come+this+far.+Go+do+what+you%26rsquo%3Bve+always+wanted+to+do.%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3ETeza%2C+in+his+role+as+conference+chair%2C+then+gave+an+inspiring+talk+honoring+past+%26ldquo%3Btitans+of+the+industry%26rdquo%3B+who+had+inspired+him+on+his+franchising+journey%2C+and+recognized+many+in+the+room+who+continue+to+inspire+him+today.%3C%2Fp%3E%0D%0A%3Cp%3EHe+then+introduced+Darrell+Johnson%2C+president+and+CEO+of+FRANdata%2C+who+presented+his+annual+economic+report%2C+sharing+his+latest+data+and+projections+and+their+most+likely+impacts+on+franchising.+Johnson+noted+how+the+franchise+business+model+is+changing+in+response+to+changes+in+consumer+and+prospect+behaviors+brought+on+by+the+pandemic.+%26ldquo%3BSome+of+these+changes+will+be+permanent%2C%26rdquo%3B+he+said.+It%26rsquo%3Bs+just+a+matter+for+brands+to+figure+out+which%2C+and+how+to+manage+them+in+the+years+ahead.%3C%2Fp%3E%0D%0A%3Cp%3EOne+example%3A+pre-pandemic%2C+60%25+of+consumers+preferred+to+shop+in+person%2C+a+figure+that+dropped+to+37%25+during+the+pandemic.+Post-pandemic%2C+he+predicted%2C+42%25+of+shoppers+will+prefer+a+hybrid+model.+%26ldquo%3BIt%26rsquo%3Bs+not+the+economy+that%26rsquo%3Bs+coming+in+front+of+you+the+next+few+years%2C+it%26rsquo%3Bs+the+small+changes+happening+around+you+that+will+stick%2C%26rdquo%3B+he+said.%3C%2Fp%3E%0D%0A%3Cp%3EJohnson+also+noted+what+he+called+a+%26ldquo%3Bnew+era+of+consolidation%26rdquo%3B+in+franchising%2C+with+larger+franchisees+continuing+to+buy+up+smaller+ones%2C+whether+because+of+business+conditions%2C+retirement%2C+or+personal+reasons.+As+a+result%2C+he+said%2C+%26ldquo%3BFranchisors+are+asking+us+how+much+concentration+in+their+systems+is+too+much.%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3EHe+also+touched+on+how+rising+inflation+and+wage+levels+will+affect+unit-level+profitability+and+force+some+brands+to+change+their+business+models%2C+including+boosting+their+operational+support+for+franchisees.+From+a+development+standpoint%2C+he+said%2C+brands+must+answer+the+question%2C+%26ldquo%3BIs+there+a+better+way%3F%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3ESumming+up+his+take+on+the+implications+for+franchising%2C+he+projected%3A%3C%2Fp%3E%0D%0A%3Cul%3E%0D%0A%3Cli%3Epermanent+changes+in+both+consumer+and+prospect+behavior%3B%3C%2Fli%3E%0D%0A%3Cli%3Eprice+increases+as+a+result+of+supply+chain+bottlenecks%3B%3C%2Fli%3E%0D%0A%3Cli%3Erising+wage+levels+across+all+categories%3B%3C%2Fli%3E%0D%0A%3Cli%3Elabor+markets+that+are+permanently+changing%3B%3C%2Fli%3E%0D%0A%3Cli%3Ethe+rapid+substitution+of+capital+for+labor+%28think+tech%29%3B+and%3C%2Fli%3E%0D%0A%3Cli%3Efor+many+brands%2C+managing+new+vs.+legacy+unit+programs.%3C%2Fli%3E%0D%0A%3C%2Ful%3E%0D%0A%3Cp%3EThis+new+era%2C+with+significant+impacts+to+the+franchise+business+model%2C+he+said%2C+will+demand+better+performance+metrics+and+speed+the+emphasis+on+best+practices.+%26ldquo%3BMany+of+these+changes+were+coming%2C+but+the+pandemic+crisis+accelerated+the+evolution.%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3EFollowing+a+short+break%2C+the+crowd+got+a+first+look+at+the+results+of+the+2022+Annual+Franchise+Development+Report+%28AFDR%29.+Diane+Phibbs%2C+executive+vice+president+and+chief+content+officer+at+Franchise+Update+Media%2C+along+with+Wild+Birds+CDO+Pickett%2C+delivered+a+brief+and+often+entertaining+overview+of+the+new+AFDR+and+the+Mystery+Shopping+survey.+The+AFDR+is+a+key+tool+for+franchise+development+executives+seeking+to+benchmark+their+sales+and+recruitment+performance+against+that+of+other+brands%2C+and+for+delivering+insights+into+online+recruitment+practices%2C+strategies%2C+and+best+practices+by+franchisors.+%28For+full+coverage%2C+see+a+separate+article+in+this+issue.%29%3C%2Fp%3E%0D%0A%3Cp%3E%26nbsp%3B+Their+presentation+was+followed+by+a+powerhouse+panel+of+franchise+executives+who+took+the+stage+to+discuss+the+impact+of+Covid+on+their+brands%2C+recruitment%2C+and+operations.+Conference+Chair+Teza+served+as+moderator+for+the+panel%2C+which+consisted+of+Clarissa+Bradstock%2C+CEO+at+Any+Lab+Test+Now%3B+Scott+Deviney%2C+president+and+CEO+at+Chicken+Salad+Chick%3B+Ericka+Garza%2C+CEO+and+president+at+Au+Bon+Pain%3B+and+Mark+Jameson%2C+chief+support+and+development+officer+at+Propelled+Brands+%28Fastsigns%2C+NerdsToGo%2C+My+Salon+Suite%29.+All+spoke+candidly+about+how+they+faced+Covid+at+their+brands%2C+how+they+changed+their+recruiting+efforts+and+processes%2C+and+how+to+adapt+to+the+changes+most+likely+to+become+permanent.%3C%2Fp%3E%0D%0A%3Cp%3EThe+Exhibit+Hall+reopened+for+an+extended+lunch%2C+offering+another+round+of+opportunities+to+meet%2C+learn+about+the+latest+technologies+and+solutions+from+suppliers%2C+and+hopefully+do+some+business.%3C%2Fp%3E%0D%0A%3Cp%3EAfter+lunch%2C+it+was+time+for+the+afternoon%26rsquo%3Bs+concurrent+breakouts%26mdash%3Btwo+70-minute+groups%2C+each+containing+three+sessions.+The+first+group+was+%26ldquo%3BDigital+Tools+for+Lead+Generation%2C%26rdquo%3B+%26ldquo%3BRefine+Sales+Fundamentals%2C%26rdquo%3B+and+%26ldquo%3BDevelop+a+Strategic+Growth+Mindset.%26rdquo%3B+The+second+was+%26ldquo%3BHow+To+Build+an+Outsourcing+Program%2C%26rdquo%3B+%26ldquo%3BUsing+Your+FDD+in+the+Selling+Process%2C%26rdquo%3B+and+%26ldquo%3BDevelopment%26rsquo%3Bs+Role+in+Brand+Growth.%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3EWith+the+final+breakout+sessions+concluded%2C+attendees+headed+into+the+last+general+session+for+a+Business+Solution+Roundtables+Challenge+with+keynote+speaker+Jim+Knight.+As+mentioned%2C+Knight+is+a+former+Hard+Rock+International+executive+and+author+of+%26lt%3BCulture+That+Rocks%26gt%3B+and+%26lt%3BLeadership+That+Rocks.%26gt%3B+A+dynamic+and+engaging+speaker%2C+he+challenged+the+groups+at+each+table+to+develop+their+own+leadership+that+rocks.+His+message+included+how+leaders+learn+behaviors%2C+how+they+seek+opportunities+and+knowledge%2C+aspire+higher%2C+and+stay+resilient+in+challenging+times%26mdash%3Ban+especially+important+skill+as+winter+approaches+with+the+threat+of+yet+another+wave+of+Covid.%3C%2Fp%3E%0D%0A%3Cp%3EThe+day+concluded+with+the+much-anticipated+STAR+Awards+dinner+and+ceremony+at+Maggiano%26rsquo%3Bs+Little+Italy.+Learn+about+this+year%26rsquo%3Bs+winners+and+their+thoughts+on+why+they+were+recognized+in+the+following+pages.%3C%2Fp%3E%0D%0A%3Ch2%3EThursday%2C+Day+3%3A+Wrapping+up%3C%2Fh2%3E%0D%0A%3Cp%3EThe+final+morning+of+the+conference+saw+Art+Coley%2C+CEO+at+CGI+Franchise%2C+lead+the+%26ldquo%3BBuild+Your+2022+Action+Plan+for+Success%26rdquo%3B+closing+session.+This+lively%2C+high-energy+event+has+become+a+signature+event+to+close+out+the+FLDC%2C+providing+attendees+with+an+opportunity+to+reflect+on+the+previous+two+days+and+channel+what+they%26rsquo%3Bd+learned+into+a+strategic+plan+for+the+coming+year.%3C%2Fp%3E%0D%0A%3Cp%3EThis+year+Coley+was+joined+by+Seth+Holan%2C+manager+of+franchise+development+at+Wild+Birds+Unlimited%2C+Josh+Wall%2C+chief+growth+officer+at+Unleashed+Brands%2C+and+David+Wells%2C+senior+director+of+brand+development+at+U.S.+Lawns.%26nbsp%3B%3C%2Fp%3E%0D%0A%3Cp%3EColey+said+the+objective+of+the+closing+session+was+to+collaborate%2C+gain+insights%2C+and+share+best+practices+with+those+in+this+room+%26ldquo%3Band+plan+your+best+year+yet%21%26rdquo%3B+Group+discussion+topics+were+setting+a+vision+for+the+future+and+how+to+use+that+vision+to+set+recruitment+goals%3B+personal+development+plans+for+the+coming+year%3B+gap+analysis+to+identify+hurdles+in+the+development+process%3B+company+alignment%3B+and+employee+engagement.%3C%2Fp%3E%0D%0A%3Cp%3EWall+reminded+the+room+of+business+quotations+from+two+giants%3A+%26ldquo%3BPersonal+goals+drive+business+goals%2C%26rdquo%3B+from+Peter+Drucker%3B+and+%26ldquo%3BLeadership+is+influence%2C+not+a+title%2C%26rdquo%3B+from+John+Maxwell.%3C%2Fp%3E%0D%0A%3Ch2%3EThe+reviews+are+in%21%3C%2Fh2%3E%0D%0A%3Cp%3E%26ldquo%3BThis+was+our+first+time+attending+FLDC%2C+and+we+loved+it.+When+we+arrived+and+started+meeting+people+and+reconnecting+with+our+franchise+friends%2C+everyone+told+us+how+this+conference+was+their+favorite+to+attend%2C%26rdquo%3B+said+Marilyn+Manning%2C+director+of+franchise+development+at+Payroll+Vault%2C+the+overall+STAR+Award+winner.+%26ldquo%3BThe+discussions+were+very+informative+and+relevant%2C+and+the+panels+presented+great+information.+The+general+sessions+were+really+educational%2C+and+I+liked+the+collaboration+with+lots+of+roundtables.%26rdquo%3B+Underscoring+the+personal+value+of+getting+together+after+18+months+of+Covid%2C+she+said%2C+%26ldquo%3BThis+was+a+great+opportunity+to+really+meet+so+many+people.%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3EBrad+Fink%2C+vice+president+of+leadership+and+franchise+development+at+Christian+Brothers+Automotive%2C+said%2C+%26ldquo%3BThis+was+the+best+franchising+conference+I%26rsquo%3Bve+been+to+yet%21%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3EPlans+are+already+under+way+for+the+2022+FLDC%2C+to+be+held+October+17%26ndash%3B20%2C+2022+at+the+same+venue+in+Atlanta.+To+learn+more+about+this+year%26rsquo%3Bs+FLDC+and+register+for+2022%2C+visit+%3Ca+href%3D%22http%3A%2F%2Fwww.franchisedevelopmentconference.com%22+target%3D%22_blank%22+rel%3D%22noopener%22%3Ewww.franchisedevelopmentconference.com%3C%2Fa%3E.%3C%2Fp%3E%0D%0A%3Ch2%3E2021+CONFERENCE+NUMBERS%3C%2Fh2%3E%0D%0A%3Cp%3ETOTAL+ATTENDEES+445%3C%2Fp%3E%0D%0A%3Cp%3EFRANCHISOR+ATTENDEES+240%3C%2Fp%3E%0D%0A%3Cp%3EFRANCHISOR+BRANDS+200%3C%2Fp%3E%0D%0A%3Cp%3ESPONSORING+COMPANIES+60%3C%2Fp%3E%0D%0A%3Ch2%3EFRANCHISOR+PROFILES%3C%2Fh2%3E%0D%0A%3Ch3%3EBy+Title%3C%2Fh3%3E%0D%0A%3Cp%3ECEOs%2FPresidents+25%25%3C%2Fp%3E%0D%0A%3Cp%3ECDOs%2C+EVPs%2C+SVPs%2C+VPs+of+Franchise+Development+35%25%3C%2Fp%3E%0D%0A%3Cp%3EDirectors%2FManagers+of+Development%2C+CFOs%2C+COOs+38%25%3C%2Fp%3E%0D%0A%3Cp%3EFranchise+Sales+Associates%2FSpecialists+2%25%3C%2Fp%3E%0D%0A%3Ch3%3EBy+Category%3C%2Fh3%3E%0D%0A%3Cp%3EService+64%25%3C%2Fp%3E%0D%0A%3Cp%3EFood+15%25%3C%2Fp%3E%0D%0A%3Cp%3ERetail+%28non-food%29+12%25%3C%2Fp%3E%0D%0A%3Cp%3ERetail+Food+9%25%3C%2Fp%3E%0D%0A%3Ch3%3EBy+Investment+Level%3C%2Fh3%3E%0D%0A%3Cp%3EMore+than+%241M+30+13%25%3C%2Fp%3E%0D%0A%3Cp%3E%24500K+%26ndash%3B+%241M+42+18%25%3C%2Fp%3E%0D%0A%3Cp%3E%24250K+%26ndash%3B+%24500K+69+29%25%3C%2Fp%3E%0D%0A%3Cp%3E%24100K+%26ndash%3B+%24250K+48+20%25%3C%2Fp%3E%0D%0A%3Cp%3E%2450K+%26ndash%3B+%24100K+34+0%25%3C%2Fp%3E%0D%0A%3Cp%3ELess+than+%2450K+16+7%25%3C%2Fp%3E%0D%0A%3Ch3%3EBy+Number+of+Units%3C%2Fh3%3E%0D%0A%3Cp%3EMore+than+1%2C000+26+11%25%3C%2Fp%3E%0D%0A%3Cp%3E501+%26ndash%3B+1000+30+13%25%3C%2Fp%3E%0D%0A%3Cp%3E251+%26ndash%3B+500+28+12%25%3C%2Fp%3E%0D%0A%3Cp%3E101+%26ndash%3B+250+61+25%25%3C%2Fp%3E%0D%0A%3Cp%3E26+%26ndash%3B+100+49+20%25%3C%2Fp%3E%0D%0A%3Cp%3ELess+than+25+31+13%25%3C%2Fp%3E%0D%0A%3Cp%3ENA+or+none+14+6%25%3C%2Fp%3E%0D%0A%3Ch3%3EBy+System-Wide+Gross+Sales%3C%2Fh3%3E%0D%0A%3Cp%3EMore+than+%24100M+102+43%25%3C%2Fp%3E%0D%0A%3Cp%3E%2481M+%26ndash%3B+%24100M+9+4%25%3C%2Fp%3E%0D%0A%3Cp%3E%2461M+%26ndash%3B+%2480M+13+5%25%3C%2Fp%3E%0D%0A%3Cp%3E%2441M+%26ndash%3B+%2460M+21+12%25%3C%2Fp%3E%0D%0A%3Cp%3E%2421M+%26ndash%3B+%2440M+18+8%25%3C%2Fp%3E%0D%0A%3Cp%3E%249M+%26ndash%3B+%2420M+26+10%25%3C%2Fp%3E%0D%0A%3Cp%3E%241M+%26ndash%3B+%248M+32+13%25%3C%2Fp%3E%0D%0A%3Cp%3ELess+than+%241M+11+5%25%3C%2Fp%3E

Published: December 27th, 2021