Millennials Making Their Preferences Known In Restaurant Sector

Millennials Making Their Preferences Known In Restaurant Sector

Millennials have the numbers and the power to significantly influence the profitability and overall success of franchise brands. And those brands actively pursuing Millennials are reaping the rewards, according to a recent EquiTrend Study from The Harris Poll. This technologically-driven generation with rising disposable income is increasingly dictating which of America's brands are coming out on top.

More and more restaurant brands are meeting Millennials where they are by investing in technology, like mobile ordering and payment, and by removing artificial ingredients in food and replacing them with fresher more natural ingredients. In essence, these brands are giving this raised-on-technology-generation what it wants. Brand of the Year winners in the restaurant category of the study this year were Five Guys, The Cheesecake Factory, Chick-fil-A, Ben & Jerry's, Starbucks, Moe's Southwest Grill, Papa John's Pizza, and Subway.

"More engaged with more brands than ever before, Millennials - the largest generational cohort - are reshaping the U.S. brand landscape," said Joan Sinopoli, vice president of brand solutions at The Harris Poll. "With prime earning years still ahead of them and a strong sense of values, they are dictating culture through the brands they buy. Millennials are using their new spending power to explore the world around them, purchase and feather their new nests, and take steps to financially protect their growing families."

Also of interest, the study determined Millennials gave restaurants higher marks in all sectors identified, including burger concepts, casual dining, chicken chains, coffee concepts, sandwich shops and ice cream places, than their older counterparts.

This year, more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories, including 90 restaurant chains.

Published: May 24th, 2017

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Firehouse Subs
SPONSORED CONTENT

FRANCHISE TOPICS

Top Opportunities »

Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...
Request Info
Pronto Insurance
As a franchise owner with Pronto Insurance, you can capitalize on the incredible demand for our insurance products as you build a fulfilling life for...
Cash Required:
$70,000
Request Info
Dogtopia
Dogtopia® is your one-stop shop for award-winning dog daycare, boarding and spa services.
Cash Required:
$200,000
Request Info

Subscribe »

Attend »

Conferences
Caesars Palace, Las Vegas, NV
APR 3-6

Share This Page

Subscribe to Multi-Unit Franchisee Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.